If you’re wondering what reinforcement marketing, you wouldn’t be alone. Our League of Sun Deprived Nerds coined the term, positioning our retargeting banner and video strategy as completely unique due to its approach.
This is, essentially, what you’ll receive with this service: it’s an effort to create tailored marketing messages for specific targeted audiences, advertising the types of things in which the customer has shown interest.
So, what does all that gobbledygook mean?
Good question. Here’s an example: A consumer searches for vehicles, the same make and model as Dealership A sells, across the web. We can reinforce Dealership A’s brand with tailored ads wherever the consumer goes.
Continuing with that example, here are some more specifics.
The advertisements this consumer sees may come in the form of banner ads, CPO ads, service and parts ads, or other types of offerings that will depend on the specific pages the consumer viewed. This helps us continue a frequency of message that generates a heavy volume of impressions, intending to lead the consumer back to you. Apply that same concept to video as the video network availability continues to permeate the internet.
Here’s a Reinforcing Summary if You’re Still Confused …
So, we are building messages specific to people who have searched for products and services that are available but who have not been to the seller’s website and create a high frequency of messages with these shoppers.