Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Richard Holland

Richard Holland Managing Director

Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

Service Dilemmas: What Would You Do?


Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?


To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?


Scenario #1:


A customer brought their vehicle into the dealership the Friday before Memorial Day weekend for a routine oil change. As part of the check-in process, the service advisor rolled down the window to prevent the keys from getting locked in the vehicle. The customer waited for their vehicle while the dealership changed the car’s oil.


Once the car was completed, the service advisor returned the keys to the customer. The customer got into their vehicle and discovered the window would not roll up. The technician took a look at it and discovered that a piece needed to hold up the window had broken (not the window itself). The dealership did not have the part in stock and could not get one. Therefore the technician installed plastic over the empty window frame, so that the customer could drive it.


The customer was irate and blamed the technician for breaking the window. Like many other people, the customer was heading out of town for a road trip over Memorial Day weekend and, due to the window, felt he could not do that. He posted his dissatisfaction on the dealership’s Facebook page and used other social media platforms to vent his frustration.



Scenario #2:


A separate customer received an oil change before heading out on a long trip from Florida to Illinois, by way of Kentucky. After the service, the customer proceeded on their trip.


About three hours short of their first stop in Louisville, they heard a loud pop and smoke started to come out the back of their vehicle. The customer immediately pulled over and, upon inspection, noticed oil pouring out from under the car. As the car only had 13,000 miles on it, and was under manufacturer warranty, the customer called roadside assistance and had it towed to the nearest dealership.


Unfortunately, by the time the customer arrived, the dealership was 15 minutes from closing and all the bays were full. The dealership could not service the car until the following Monday, because they were closed over the weekend. Due to the holiday and a large local music event, the customer was forced to pay inflated hotel rates, rent a car, and incur living expenses while waiting out the weekend.


Come Monday, the dealership discovered the drain plug on the vehicle was missing. Fortunately, there was no engine damage whatsoever. The customer proceeded to call the original service center, explain the situation, and claim that the center should reimburse them for their incurred costs, due to the drain plug being reinstalled incorrectly. The total customer requested $724 total, which included the expenses at the dealership they took the vehicle to, the car rental, and the nights they had to spend at the hotel.


Share your thoughts and opinions on the above two scenarios. While ultimately neither customer incurred any major damage to their vehicles, they were inconvenienced on a holiday weekend.


So, my industry friends, what would you do?

Denim Simkins
2 very real scenarios and ones that we deal with on a constant basis. As it pertains to addressing customer concerns, be proactive and empathetic to the issue and then typically customers will be more reasonable in coming to a mutual agreement. Also after being proactive and caring, taking a little bit of time between stimulus to response will let cooler heads prevail and then a fair decision will more than likely be the outcome Scenario #1 - quickly get this customer in a vehicle at no charge and allow them to go enjoy the weekend. Be proactive in taking care of their concern and get them into a car to drive at no charge. After the weekend is over resume conversation about the repair needed. Depending on the customer and looking at these on a case by case situation I would offer anywhere from a discount on the repair to taking care of the labor if they pay for the part. Obviously the part just broke and we did not cause it but the reputation of the dealership is far more important than to create a possible negative review. Scenario #2 - As a customer I would be irate, as a SM I understand what has happened and realize that it is not very likely any additional damage has been created. So I agree with Mike Vogel take it a step further and ensure you are helping put the customers mind at ease and perform a further inspection. Take care of all the expenses and move on. Side Note: If I have a customers car towed in 1 minute before we close or after hours and I still have guys there that could look at it I would do everything I can to get them taken care of. Trying to help the customer with their weekend and then also try to minimize exposure for the other dealer.
mark rask
scenario 1 ......offer to help with the repair...maybe offer a discount scenario 2 send them a check

 Unlock all of the community & features  Join Now