A changing trend in the market spreads like a wildfire across industries and before you know it everyone begins jumping on the change bandwagon irrespective of the fact if they need it or not. Mobile applications are one such latest fad that has caught marketers' eyes. Every business, whether big or small, is turning to mobile app developers to make their presence felt in the mobile application development industry. The main question to be clarified here is- Does your brand really need a mobile app?
The mobile apps are bifurcated into two categories depending upon their usage. The categories are:
i. Utility Apps: These apps are developed to enrich the user experience and will help users in getting their work done in a simpler and easier way. For example: Amazon and eBay apps that provide ease of shopping to customers.
ii. Brand Apps: These apps are built by brands to promote themselves. They have lesser utility. The chief motto is to advertise the brand. For example: A brand promotional app for a new product launch.
Building an app isn't a simple task as it sounds to be. It needs investment that can be somewhat too much for small and mid sized businesses. Thus it is imperative for businesses and organizations to understand if they really need an app and if their business will lose out a big revenue margin if they make a decision to abstain from the mobile apps world. Small and mid sized businesses should look forward to building an app if it is a utility app for investing in brand apps will not be viable for them. Brand apps should be best left for the bigger players in the market.
Evaluate the pros and cons of developing a mobile app before making the final decision of creating an app for your business. For this you have to answer three questions:
i. What purpose will the app serve for the user?
ii. Will it enhance the user experience?
iii. Why will a user use this app?
Clarity of these three questions is the key to building a successful mobile app. Mobile application companies and app developers require to know the needs of the clients and counsel them if their company or brand should invest in building the app that they are looking forward to.
In the end the motive of building a mobile app is to increase the market share and create brand recall thus resulting in augmented gains. But if these motives are not being accomplished with the app then it is not sensible in investing a huge amount in building a mobile app for your business or brand.