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Jared Hamilton
From: Jared Hamilton
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Ron Henson

Ron Henson Director, Dealership Strategy & Development

Exclusive Blog Posts

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

A slight increase in customer retention will yield huge returns

A slight increase in customer retention will yield huge returns

According to the Harvard Business school increasing retention by 5% can increase profits by 25% to 90%. So the question is…Why is customer retention…

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

30 Referral Stats to Rock Your World

30 Referral Stats to Rock Your World

We all know referrals are great but do you truly know how powerful a customer or employee referral is for your store? How many sales on…

TRUECar is taking some heat. Is this ad sexist?

Larry Schlagheck
No, not sexist. TrueCar obviously completed market research and determined that its product lets people feel empowered and more comfortable with the car buying process. This particular spot focused on females, but that does not make it sexist. I wouldn't be surprised if it comes out with a follow-up commercial targeting a different segment of our population. Maybe college grads who have never bought a car before. Maybe empty nesters (male or female) that may have similar apprehensions. As a society we're too damn thin skinned. Marketers address different target audiences every day and they have to do so in the audience's language. TrueCar did just that.

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