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From: Jared Hamilton
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Ron Henson

Ron Henson Director, Dealership Strategy & Development

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I am the digital marketing/bdc manager at a Hyundai and a Chevrolet store. They are two seperate stores.  We do a lot of e mail marketing at both …

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction i…

The World She's A Changin'

The World She's A Changin'

The World She's A Changin'  No matter who you are, or where you are from, everyone agrees the world is changing.  Technology&nbsp…

BDC, as easy as 123

BDC, as easy as 123

  Yes, I know it’s a Jackson 5 song and yes, I know that a BDC isn’t the easiest thing to launch and manage at our dealerships.  B…

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

The media and the nation were caught up in the whirlwind that was the Republican National Convention. But while speeches were being made and the future of …

TRUECar is taking some heat. Is this ad sexist?

Larry Schlagheck
No, not sexist. TrueCar obviously completed market research and determined that its product lets people feel empowered and more comfortable with the car buying process. This particular spot focused on females, but that does not make it sexist. I wouldn't be surprised if it comes out with a follow-up commercial targeting a different segment of our population. Maybe college grads who have never bought a car before. Maybe empty nesters (male or female) that may have similar apprehensions. As a society we're too damn thin skinned. Marketers address different target audiences every day and they have to do so in the audience's language. TrueCar did just that.

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