Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
How many times have you returned to the dealership from a 20 Group meeting or factory conference with a list of fantastic ideas that you want to put before your team to get "Buy In" from the troops, only to hear doubt and complaints?
"That won't work in our market."
"Our staff won't embrace that idea."
"The way we do it works, so why change it?"
Have you ever considered the possibility that your team doesn't want to embrace new ideas, processes, marketing, or training because they don't want the DP or GM to have an accurate measurement tool of exactly how much they aren't doing? If you institute a new way of tracking floor traffic, internet traffic or service traffic that really gives accurate data of the number of opoortunites that are slipping through the cracks, it will certainly eliminate some comfort zones, but it will definitely improve performance.
Food for thought.