RM
PureInfluencer, LLC
Jun 6, 2016
9 signs you’re an Automotive Marketing Dinosaur
- Believe you need more traffic on your website
- Believe stimulus is synonymous with attention
- Believe your internet department needs more leads
- Believe that paid-search budget puts buyers in market
- Believe you need an SEM budget larger than your Relationship Management budget
- Believe that “in market” buyers for your brand don’t organically visit your site
- Believe that all website visitors are equal
- Believe that going wide in your market is more profitable than going deep with your relationships
- Believe the vendor argument: “We mailed to them, and look they bought from you.”
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