Overview

Summary

It's hard to believe that back to school season is already here, but it's evident in the elaborate displays and surplus of bins overflowing with items like glue sticks, crayons, pencils and notebooks at retailers everywhere. While the average American parent will spend over $100 on traditional school supply items, for many families this is an expense they simply can't afford. But, you can help! Host a school supply drive in your store and give back to the less fortunate children in your community. Encourage customers and prospects to join in and collect donated supplies in your sales and service departments. The initiative will without a doubt spark customer participation and drive traffic to your door. Follow these simple steps to make your Back to School Supply Drive a success: 1. Contact your local school district to determine the greatest supply need; this will help you when creating your supply list to hand out in the dealership. You can also post this information on your website with a description of the project. 2. Determine a pick-up site for the school supply list and a drop-off site for the donations, remember this type of campaign is designed to drive traffic to your showroom and service drive so choose appropriate locations. Then create drop-off bins - make sure they are decorated so the bins stand out when customers arrive. You can even create table tents, banners, or hand-outs to inform customers about the initiative. 3. Inform your customers of the school supply drive happening at your dealership with a voice or email campaign. Make sure to mention whom the donations are benefiting and how to get involved. Don

Results

Last year, a CO dealer hosted a Back to School Supply Drive and quickly realized the amazing results