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Home of the 14.99 oil change

by James Bazuik on 2011-11-22 07:39:40

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Overview

Keep you service department running at capacity by paying attention to speedy lube?

Summary

Hey All, I am a graduate of the N.A.D.A and one of the best tips I received was to add the 14.99 oil change. This may sound crazy to some but before you judge pay for a trip through a quicky Lube or Speedy Lube. *I promise you they got it down! Now before you can offer such a low cost to drive traffic your service advisors MUST become sales people. The up-sell is critical. Start by asking all your service advisors to run through a quick lube. Whats how they get a $14.99 bill turn into a $100 R.O

Results

From other dealers that I shared this tip they have consistently increased there service departments capacity by 10%. After properly trained, I would highly recommend this strategy for those who need some traffic. Make sure you are consistent with this offer! good selling James Bazuik DealerHD/James Toyota

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by Jim Bell 6 months ago:

We actually have our oil changes at $12.95. Yes, it is a loss leader, but the key is the up selling as you pointed out. When you do something like that, you have to make sure that you are able to advertise it effectively to get those customers in the door.
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by James Bazuik 6 months ago:

Couldn't agree more Jim.

Thanks for reading!
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by Jeremy Alicandri 2 months ago:

This strategy only works when you have a process behind it, otherwise, it can be a disaster for a dealership.
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