Overview

Summary

Spending time outside is extra popular during the summer months, which means your customers are looking for ways to get them out in the sun. How will you assure your customers visit your store this summer? Host a fun and seasonally accommodating summer event, like a Summer Cruise In. A Cruise In is easier to host than you might think and is sure to bring foot traffic to your lot. Here are some simple to follow steps to make sure your Summer Cruise In is a hit! 1. Decide where to hold the event. You can host it right on your lot, if you have room. If not, contact local schools, business and restaurants to inquire about hosting a Cruise In on their property. 2. Decide who will show their vehicles. You can locate local car clubs at www.yesterdays-cars.com and be sure to have a couple of your newest models available to showcase. 3. Identify additional event partners. Contact local restaurants for food booths, radio stations or DJs for music and local area businesses to fill additional booths. Remember the more activities there are for your customers to do at your Summer Cruise In the longer they will stay on your lot. 4. Designate a coordinator. This person will be tasked with items like booth participation, DJ/Radio Station setup, map vehicle parking, and collecting giveaway and raffle donations. 5. Communicate your Summer Cruise In. Be sure to utilize channels that are already in use such as, your website, radio spots and newspaper or TV ads. Don

Results

Last year a Michigan dealer hosted a Cruise In and returned awesome results