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Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and indexed within Bing.” If you want a well rounded automotive SEO campaign, optimizing for Bing along with Google might be a good idea.
The guidelines aren’t as in depth as Google’s, but you’ll find everything you need to hone your strategy (probably aimed at pleasing Google) and reconcile the demands of both engines. Even if you aren’t concerned with Bing, you should give their checklist a read. Ultimately, you’ll find they’re looking for most of the same things as Google and it wouldn’t be too hard to use your Google ranking strategy in a way that is amicable to Bing too.
I can’t stress enough that Bing, like Google, is very focused on content. Make sure you are producing quality, original content! I’ll leave you with the first section of their webmaster guidelines:
“Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well. Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.”