Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Marketing'm Search for my product sales

Marketing'm Search for my product sales

Hello friends ...   I have online store on Bonanza , Who wants cooperation ? My Product is Fashion : - Tshirt - Pillow - iPhone cas…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

Employee Engagement on Facebook

Social Media Strategy

Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. Here’s a program that will help you make that happen and kick yoursocial media marketing up to the next level.


Why do you want your employees engaging exactly? For every Facebook post that your employee engages with, 20-50% of their friends will see that post. The average Facebook user has over 200 friends, so if your employees like 2-5 posts, they’ll expose your brand to every friend on their list. Not only will your brand be shown to these people, it will be presented as a trusted recommendation from a friend, which is the most powerful social signal of all.

It’s not 100% confirmed, but it’s also believed that Facebook social signals tell Google that the content is interest and relevant and thus should be ranked higher. That means if you have your employees liking and sharing your blog posts that are syndicated to Facebook, it will boost the SEO effectiveness of those articles, and thusly your SEO effectiveness as a whole.


Since their Facebook pages are private by nature, it’s illegal to MAKE any employee engage on work materials with their personal Facebook page, so don’t do that.

We find it best to incentivize employees by offering a cash reward for engaging with Facebook. Usually, it’s enough to offer a few dollars for a comment on your Facebook page or a few dollars more for sharing one of your Facebook posts. Of course, you’ll want to put a daily cap on how much they can earn so they don’t like and share you into the poorhouse. About $10 daily should be sufficient, and generally, we find that only a handful of employees will take advantage of the program.

To increase program adoption, we recommend paying out the Facebook engagement bonus in cash, preferably at a meeting that has all the employees (or all the employees of a particular department) in attendance. When they see the cash being handed over, it will make the reward seem very tangible and encourage them to get on board.

As an alternative, if you’re a workplace that blocks social media access, you may not have to pay at all. In some cases, simply allowing employees to who post on or share your Facebook content to use social media for a period of each day will be enough incentive.


It’s not enough that your employees engage with your Facebook page, they need to be careful to engage in an organic way. This means that there should be absolutely no “canned” responses, and they shouldn’t try to be salesmen for the brand. They should respond to your page as though it was any other page they liked on Facebook, and only share posts that they may normally share anyway.

If your Facebook page isn’t creating anything that they would normally comment on or share, then there is likely a problem with the content you are putting out.

If you’d like more details on how to execute a facebook engagement program or improve the quality of your current Facebook posts, contact us at

 Unlock all of the community & features  Join Now