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You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it's a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it's also easy too get too caught up in the metaphor. People focus so much on learning the hidden depths of the industry that they neglect that surface layer. Sure, it's a small part of a successful strategy as a percentage of the whole, but it's a vitally important part, and one that you can't afford to ignore.
To help you remember all of the things that frost your SEO cake, we have an infographic that covers all of the basics of on page SEO. It breaks it down into ten easy steps, and we recommend you try to to hit all ten especially why you're learning. As you grow you may be able to take a few more liberties with the basics of on page SEO, such as length and keyword placement, but we encourage all of you who are new to the SEO world to print this infographic out and hang it next to your desk and consult it every time you build a page. Once you have all this memorized, you'll be well on your way to SEO success.