Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

A Dealership Went Pro-Police And This Happened

A Dealership Went Pro-Police And This Happened

There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…

The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts

Ways to Find Blog Topics to Jumpstart Content Efforts

On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down to a simple idea: your content will suck at first , and that's OK.

One of the most difficult parts of getting started, however, is actually coming up with ideas for blogs or other site content. To help you jumpstart these efforts, I've listed three of the absolute easiest ways to find great topics to get you used to generating great ideas for content.


Take a Good, Hard Look at Your Inventory and Services


For dealerships, your inventory and services present a million and one ideas for relevant blog and site content. If you're a Chevy store, you have 16 different consumer models to talk about--all with their own unique features, history, and news.

To quickly get inspiration for original blog posts, write down the name of each model your dealership sells new and each service you provide (such as oil changes, tires, and brakes). Can you think of two ideas for each vehicle/service?

It doesn't matter how simple they may be, write them down. As I said before, your content will suck at first. The key here is to get used to writing about these topics so you can make progress and create higher quality content each day.


Use Current Events as Jumping Off Points


Using that same model list, take the first model, such as "2015 Chevrolet Corvette," and put that into the search bar on Google News.

One of the big Corvette-related stories recently was how incredibly fast it is for the price. Your dealership could write a blog post called "5 Supercars the 2015 Corvette Z06 Beats in Speed and Price" and include the vehicles listed in some of the news reports about the Z06's speed.

In your list, this is an example of how you can keep notes on these model-specific blog ideas:

  • 2015 Chevrolet Corvette --> 2015 Z06 Goes 0-60 in 2.95 seconds --> Original Blog Post: 5 Supercars the 2015 Corvette Z06 Beats in Speed and Price

For services, things aren't as simple, but here's an example of how you can take a broad topic and narrow it down into something you can rank for:

  • Oil Change --> Consequences of not getting regular oil changes --> Original Blog Post: Parts You Might Have to Replace if You Don't Get Regular Oil Changes

Put a New Spin on an Established Idea


Coming up with 100% original blog posts is difficult when millions and millions of others have been at it daily for years. But instead of trying to reinvent the wheel completely, make an established idea better by putting your own spin on it.

For instance, there have been plenty of "Best Cars of All Time" related blog posts written since the Internet became a thing. So writing another, while updated for recent times, wouldn't be the end of the world, why do that when you can use it as a stepping stone instead?

Sticking with the Chevy store example, here's the progression from old idea to new spin:

  • Best Cars of All Time --> Best Chevy Cars of All Time --> Original Blog Post: The 5 Most Revolutionary Chevy Vehicles of the 20th Century

Idea generation does take a lot of time at the onset, which is not something you can escape from. But once you understand how to efficiently search for and develop ideas, you'll be able to cut down on time spent planning while coming up with bigger and better ideas.


Written by Mark Frost, Director of Content at Wikimotive

 Unlock all of the community & features  Join Now