As expected and rightfully so, Toyota is hitting the social media trail to calm recent negative publicity surrounding the recent Toyota recalls
. Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales, USA, will be answering questions from the Digg.com community
There are over 800 questions proposed so far and still over a day to put in questions for the Monday airing.
Digg, a social news site where users submit content from across the web for other users to "Digg" or "Bury" has thus far been relatively quiet regarding the Japanese automaker. The site, which boasts over 40 million registered users and an ability to send tens and even hundreds of thousands of unique visitors to stories that are made "popular" on the Digg homepage, has had past Digg dialogues with Arnold Schwarzenegger, Tony Hawk, and other celebrities.
It is both an opportunity and a risk for the manufacturer. Digg and other social media sites have been a challenge for Toyota since the recall and subsequent events surrounding it. This could be an opportunity to put positive press out there through a medium that is often tough to crack - out over nearly 30,000 daily content submissions, only around 120 are selected to make the front page.
On the other hand, if the wrong questions are voted up, this could turn into a mudslinging session that does nothing to help their current situation.
Regardless of what happens, I'm pleased to see Toyota making the effort. They have to do something.
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