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Map listings on Google and other search engines are gaining in importance every day. Once a small source of traffic, they have blossomed over recent months to be exceptional traffic-generators for car dealers.
Maps generate clicks. It's that simple. It can be said that having the proper SEO, maps, and PPC strategy giving a dealership the "triple threat" on the search engine results pages can dramatically increase the potential for that dealership to get search traffic.
Tip #1: Make certain your listing is linked to your website!
It seems simple, but a surprisingly high number of dealers do not log into their local business listings to put in the right information, including the website attached to the listing.
If you are uncertain whether people are getting your number from maps listings, put in a unique tracking phone number. You should be doing this for every venue of advertising you have, but maps listings often get forgotten. DON'T FORGET!
Tip #2: Use tracking phone numbers.
You can't manage what you don't measure. Tracking phone numbers are the easiest way to measure your map's effectiveness.
Maps listings are relatively simple. Beyond editing your listing and making it as easy to find you as possible, you can increase your rankings on the various maps listings simply by getting your address indexed on various websites, particularly those that the search engines look to for location information.
Tip #3: List your dealership on web directories.
Google in particular is putting adding more review sites from which it pulls it's data for star-rankings. The more reviews you get, the easier it is to manage your reputation online. An entire post can be written about reviews (and probably will be by JD Rucker sometime in the future) but know this tip...
Tip #4: The more reviews you get, the better your rankings on the maps listings will be.
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