It's been discussed for years by some and is finally starting to be accepted by most. Content may be king in search engine optimization, but the key to getting the most challenging terms is link-building. Without valid, quality, relevant inbound links, the best content in the world will not rank for the high-volume keywords on the search engines.
It's that simple.
We will be doing a webinar on Wednesday morning to address the issue, but here are some tips you can use to get started today.
- Build a blog. And then another. And then another. - The biggest challenge dealers often have when doing their own link-building is having the time to create and maintain multiple blogs. It's a must - putting all of your content on a single blog will not be as effective in link-building because additional links from the same domain start to lose their effects.
- Social Bookmarking - No, I'm not talking about Twitter and Facebook. Those links are worthwhile for SEO for other reasons other than link-building. Social bookmarking is using many of the thousands of sites out there that generate followed, indexed links to various websites. The process is tedious because it's a numbers game, but each individual bookmark can normally be generated very quickly.
- Article Syndication - Sites such as ArticleBase offer a directory where people can take their content and republish it across other channels. This is a technique that is secondary and complimentary to blogging - you post to your blogs, get the posts indexed in the search engines, then syndicate to the article directories (often using different anchor text in the links).
We will be discussing other link-building techniques in Wednesday's webinar. Be sure to check it out!