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Those who use Facebook are there to interact with friends, find interesting content or breaking news, and generally get away from the drudge of day-to-day work and life. As a result, many who use sales as the backbone of their business, such as car dealers, find it challenging to get into the groove with how Facebook can be effective as a sales tool.
This Infographic by our friends at GetSatisfaction takes a look at the "sales funnel" and how it can be applied in Facebook. Despite common belief, Facebook is not an empty portal where everything gets lost in the black hole of lolcats and pictures of little Timmy sliding into 3rd base. It can be an extremely effective tool for taking people down the path towards the eventual sale.
Click to enlarge.