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There are always questions that surround social media. For many (those who aren't using TK automotive social media products - shameless plug), it has never delivered the tremendous results that they were promised. Social media was supposed to replace search. It was supposed to replace television. It was supposed to save the industry.
Thankfully, the industry survived and is now thriving, but social media did not have a huge impact for most dealers. It didn't deliver the leads as promised. It's hard to track. It is, for many, something that just doesn't deliver, period.
It doesn't have to be. We were extremely happy to have Kathi Kruse do our weekly automotive marketing webinar last week. She rocked the house!
Listen to her as she demonstrates how getting more leads through social media is not only an achievable goal, but a necessary activity moving forward.