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As I look at the social media presence of various dealers, I noticed that many are either automating or have abandoned Twitter all together. Is this trend based upon lack of effectiveness or is it simply not a hot topic anymore?
We've seen dealers that have been effective on Twitter, but they are few and far between. Has Twitter become too thin? Is there simply no valid way to generate leads, communicate with customers, or find new prospects?
I'm asking because I still believe in Twitter. I know that there are ways to find potential customers on Twitter. I know that people do communicate with dealers on Twitter and often get disappointed when they don't get a reply. The question is: do you believe Twitter is worth it?