Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
The current business environment is as tough as I can ever remember. Major lending institutions are tightening underwriting, laying off staff, or ceasing operations all together. There are parts of the country that are in absolute economic purgatory, stuck in a quagmire of doom and gloom. Strong dealers who were highly profitable only twelve short months ago are closing their doors at an alarming rate. Reading the latest news publications only serves to further reinforce the end of our business as we know it. Or does it?
One of my good friends, Greg Goebel, likes to say that things are never as good as they seem when they are good, and never as bad as they seem when they are bad. While this is absolutely true, it doesn’t necessarily help those who are facing the toughest battles of their lives. How then do you not only survive, but thrive in this perfect storm?
Decide NOT to Participate!
Decide NOT to buy into all the negative news and figure out a way to dominate your market. Let’s face it; all of your competitors are in desperation mode, looking to cut expenses and headcount thinking that shrinking expenses will lessen the blow to their bottom line. Sound business practices? Not in a million years, and here’s why…
You have the extremely unique opportunity to take market share from your competitors RIGHT NOW! There is nothing better than a down business environment. Advertising become cheaper, great people become easier to recruit, and the best companies rise to the occasion. The difference between those who thrive and those who do not lies in the ability of the leadership of the GREAT companies to decide not to participate in the downturn in the market.
How many times have you talked yourself into believing that you can’t have a good day? The weather isn’t cooperating, everyone is upside down, people are unrealistic in their expectations, et al… It’s all CRAP!!!
1. Not to participate in the down economy.
2. Not to participate in the media’s perception of the state of things.
3. Not to participate in the making of excuses.
4. Not to participate in the bad weather.
5. Not to participate in perpetuating the status quo.
6. Not to participate in dying a prolonged and agonizing death…
Instead, CHOOSE to make a positive impact and to make something happen TODAY! The great thing about being you is that you have the absolute ability to control your destiny. You can make excuses or you can get off your ass and take advantage of the current situation. Your attitude will decide your altitude… You can be cruising at thirty five thousand feet or you can be nose diving into the biggest crater ever created.
I, for one, will choose NOT TO PARTICIPATE in anything other than complete and utter MARKET DOMINATION. Why on earth settle for anything less???