Getting More Out of Every Advertising Dollar
DrivingSales University keeps you up-to-date on the latest car dealership digital marketing strategies. Develop a marketing process that keeps your site at the top of search results and converts traffic into opportunities.
Digital Marketing Foundations
Gain insight into critical marketing channels that are essential to stay competitive in today’s digital landscape.
DrivingSales University continually updates courses and information so you stay on the forefront of digital innovations with new course released every month.
Automotive Dealer Website Optimization (SEO)
DSU shows you how to ensure that your dealership is the first result customers see when they first indicate interest in a vehicle. Learn the basics of organic search, Google algorithms, meta tags and cross-posting and watch your dealership break away from the pack.
DrivingSales University Automotive SEO Skill courses include:
Understand how to build a plan to approach SEO. DSU teaches the nuts and bolts that put your site at the top of search results.
Discover the important fundamentals of SEO management and learn how to have better conversations with your vendor so you can hold them accountable to your initiatives and goals.
Car Dealership Marketing Strategy
Where should you be spending your ad dollars? DrivingSales University shows you how to create a marketing strategy and execute a targeted approach to dealership marketing. Learn how to develop targeted customer segments, select the correct channels to reach those customers, and define the message you want to market.
DrivingSales University Car Dealership Marketing Strategy courses include:
Knowing Your Customers
Learn how to identify and target the right audience for your brand. Find the right targets and timing to get more sales.
Create Brand Differentiators
Why should a customer buy from you? Discover how to define your distinctive competencies and communicate your differentiation to your customers. Stand out from your competition.
Car Inventory Marketing
If you inventory isn’t effectively marketed online it is invisible to buyers. Learn how to market your inventory effectively on your website and inventory classified sites. DrivingSales University will teach you how to maximize your SRPs (Search Results Pages), VDPs (Vehicle Description pages), and techniques for improved conversion.
DrivingSales University Car Inventory Marketing courses include:
Convert VDP Views to Shoppers
Learn how to optimize your VDPs for maximum conversion. DSU shows you how to set up processes that you can use to build an efficient inventory marketing strategy.
What the Top 20% are Doing
Learn what benchmark dealers (your competition) are doing to optimize performance and how you can identify opportunities to improve your inventory marketing performance.
You rely on marketing vendors to help you accomplish your goals and objectives. DSU gives you insight on how to hold them accountable for their results. Learn how to analyze your marketing performance and have better conversations with your vendors.
DrivingSales University Accountability Training courses include:
Auditing Your Website
Learn how to identify consumer conversion roadblocks and shortcomings of your website and how to build processes to fix them.
Discover how to analyze each marketing channel. Track spend and performance to increase Return on Investment (ROI). Make decisions and optimize your spend based on data.
Advanced Car Dealer Marketing Certifications
DrivingSales University is the only source for third-party validated automotive marketing certification. Learn from marketing experts on how to execute marketing strategies. For the dealerships who want to do it all in-house, this training is a must.Complete Certification List
There are 8 Advanced Car Dealer Marketing Certifications certifications available including:
Search Engine Marketing
Take your dealership SEO to the next level with advanced SEO training.
This curriculum covers marketing, selling, and building loyalty through mobile channels.