DSU Digital Marketing Certifications

DrivingSales University’s certification courses cover the latest techniques and strategies for maximizing your digital marketing efforts. Upon completion, you earn industry exclusive DrivingSales University Certified Digital Marketing accreditation. See below for more information about curriculum and eligible certifications.

 

Automotive Digital Marketing Certification

Investment: $599 for 35 hours of curriculum

The Certified Digital Marketing curriculum is a comprehensive overview of seven Internet marketing disciplines: search engine optimization (SEO), social media, conversion optimization, web analytics, pay-per-click advertising (PPC), mobile marketing and content marketing. Taught by experts in the fields of Internet marketing, this certification is a must for dealership employees managing digital marketing.




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Advanced Digital Marketing – Search Engine Optimization (SEO)

Investment: $799 for 45 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

Take your dealership SEO to the next level with advanced SEO training. This curriculum teaches you how to maximize your search engine optimization efforts. If your dealership wants to take search engine optimization further than managing a vendor, Advanced Digital marketing – SEO will help you stay ahead of the game.




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Advanced Digital Marketing – Social Media Marketing

Investment: $799 for 45 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

Advanced Digital Marketing – Social Media Marketing covers all aspect of social marketing from blogging to Twitter to Facebook to reputation management. Learn how to use each tool and determine which strategy is better for which type of campaign.




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Advanced Digital Marketing – Web Analytics

Investment: $799 for 50 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

This curriculum simplifies the complexity of how to organize, analyze, and maximize your online marketing channels. Google’s Avinash Kaushik gives you an in-depth understanding of KPIs, segmentation, reports, and much more as he brings clarity to the complex world of web analytics.




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Advanced Digital Marketing – Conversion Optimization

Investment: $799 for 40 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

The Advanced Digital Marketing – Conversion Optimization curriculum teaches strategies that turn website visitors into customers. Learn principles of landing page optimization and see real examples of what works and what doesn’t. This curriculum will show you how to capitalize on your website traffic.




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Advanced Digital Marketing – Pay-Per-Click (PPC)

Investment: $799 for 35 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

This curriculum covers all you need to know to maximize your PPC efforts including keywords, effective ad copy, and testing and tracking strategies. Gain an advanced approach to designing, building, and maintaining your dealership PPC programs.




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Advanced Digital Marketing – Mobile Marketing

Investment: $799 for 35 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

Mobile usage is on the rise. Take advantage of this marketing channel and learn the best practices for interacting with the mobile consumer. This curriculum covers marketing, selling, and building loyalty as well as launching mobile campaigns.




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Advanced Digital Marketing – Content Marketing

Investment: $299 for 10 hours of curriculum
Prerequisite: Automotive Digital Marketing Certification

Content marketing leverages consumers’ desire for more information to drive them to purchase. Advanced Digital Marketing – Content Marketing takes you through all aspects of content marketing from identifying avenues to developing content to measuring results.




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