Dealers Tell Their Stories

Real Customers Talk About Their Dealership's DSU Course to Success

140% Increased Close Ratio – Lupient Infiniti

Executive Summary Lupient Infiniti is part of a 45 year family owned auto group. Their main challenges have been low internet leads, staff turnover, and appointment set to show ratios. After finishing the DrivingSales University training, they began prioritizing the … Read More

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Organic Close Rate Up 4.3% — McCarthy Olathe Nissan

Executive Summary McCarthy Olathe Nissan has been in operation in the Kansas City area since 1998. Their General Manager, Jason Gordon, is very hands on and has taken their almost non-existent internet department to a thriving nine person team. This … Read More

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Improved Results in 30 Days – Infiniti of Lafayette

Executive Summary Infiniti of Lafayette is a small town store with a strong connection to its community and loyal, long-standing customers. They have worked hard to stay abreast of the latest technologies and are constantly looking for ways to improve. … Read More

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50% Improved Response Rate – Infiniti of Willow Grove

Executive Summary Infiniti of Willow Grove has been the number one store in Philadelphia District for the past 8 years. Despite already having excellent numbers and being on the cutting edge of technology, they welcomed the DrivingSales University training and … Read More

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65 Year Old Earnhardt Nissan Improves Closing Rate by 7%

Executive Summary Earnhardt Nissan is part of one of the nation’s largest and most recognized automotive empires in the southwest. They have been family owned and operated for almost 65 years. Earnhardt Nissan was recently undergoing a lead handling system … Read More

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16.5% Increased Online Sales Close Rate – Town Nissan Wenatchee

Executive Summary Town Nissan is located in the small city of Wenatchee, Washington. Their receptionist was handling any Internet leads they received. Due to lack of training and time constraints, she wasn’t able to provide quality first responses. In October … Read More

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60% Close Rate – Infiniti of the Palm Beaches

Executive Summary Infiniti of the Palm Beaches is a family owned dealership that has been in the Palm Beach area for the past 47 years. Their biggest struggle prior to completing the DrivingSales University training, was with inbound internet leads. … Read More

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7% Increase Close Rate – Honda Morristown

Maximizing Online Sales in a Rural Dealership By implementing email templates with multiple vehicle options and becoming very transparent on price, their close rate for online leads rose from 6% to 13%, they reduced their response time down to under … Read More

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60% Appointment Show Rate – Natchez Ford

Handling Long Term Follow Up in a High Volume Store By implementing DSU processes like customizing response templates and long-term follow-up, Natchez Ford was able to increase closing rates to 23% and move to 60% appointment-to-show rate. About the Store … Read More

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19.48% Increased Close Rate – Nissan of Garden City

About the Store Nissan of Garden City is the #1 selling Nissan Dealership in the Country. They are a high volume store with a 13 person Business Development Center (BDC). They pride themselves on being number one and are highly … Read More

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