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Three Best Practices to Ensure Consistent, Timely, Effective Prospect Follow-Up

by OneCommandMay 1st

According to NADA, new-vehicle franchised dealers spent nearly $6.37 billion on advertising in 2011. These same dealers had an average ad spend of $628 for each new vehicle sold. Are these statistics true for your dealership? If so, how can you ensure that each prospect is coming back to your store to purchase the vehicle they have had their eye on? Check out this week's video as we share OneCommand's secrets to success.


Interesting data, I was surprised to hear that according to NADA, 56% of buyers that don't buy during their initial visit will buy within 3 days. How long would you suggest continuing to follow up with these prospective clients?

Jan 17, 2013

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