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The news is just getting better for mobile marketers and retailers, especially early-adopters of the mobile bandwagon-. A new IBM study confirms my earlier hypothesis on why you need to have a mobile marketing resolution for 2012 in your business planning.
Fact: The IBM study proves that potential customers use their smartphone devices to shop.
As of December 25, 2011, there’s been an almost 173% increase of sales made via a mobile device over 2010 (5.3%). Couple this with steadily increasing traffic to mobile sites year-to-year (almost 118% on December 25, 2011) and we have a pretty clear picture of the meteoric rise of mobile.
The lesson for dealers is clear: if you don't have a mobile website, do not participate in mobile group shopping site or have no clue what "geo-location" means, you need to get a handle on this right now. We are already into 2012 for 11 days – do you and your dealerships “think mobile” yet?
With this dramatic increase of mobile traffic, it’s a natural assumption that time on mobile site will also increase, as well as sales. Indeed, we are seeing customers opening their wallets as a result of mobile search, especially the day after Christmas. Consider the following stats: Numbers here are showing the pattern pretty drastically evolving:
2012 will be the year of Mobile
When we believe the mobile marketing experts (and in this case we really should), in 2012 we will see even more mobile shopping apps popping up. More check-ins, more digital coupons, more mobile pay and check-out applications, more mobile devices, more deals and especially more mobile e-commerce. eMarketer’s Prediction is that mobile commerce will reach $11.6 billion for the "Mobile Year 2012" - just slightly up from the approximately 2011 numbers of $6.7 billion (wink, wink)
Time to act now
Although the big crystal ball did fall on New York's Times Square, you have still time to get in on the 2012 mobile trend time left.
Here are my suggestions for what you should do right now.
Get going and start your marketing today!