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I wanted to post an article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the DS community.
Customer Partnerships Create a Better Future for Both Parties
Ok, we admit, the subject line is a bit high-minded. And that's not a bit surprising considering the source of it is Dr. Emmett Murphy, New York Times best-selling author of
"Leading on the Edge of Chaos: The 10 Critical Elements for Success ...."
We get the main point though: the customer is the foundation of your organization's success.
Given today's environment of rapid, unpredictable, constant and chaotic change, "no force is more grounding and stabilizing than a partnership with customers." (again Dr. Murphy)
Creating a partnership with customers can help your organization maintain the focus you need to make good decisions and harness the power and commitment you need to weather these tough and volatile times.
We all know by now the process of creating customer partnerships is more than merely "putting customers first", or finding solutions to problems, or "dedicating your staff to excellence." It’s more sophisticated than that.
Is your relationship with your customers a 'partnership'? Why? Why not? Sound off in the comments below.