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DSES 2017 Ticket Pricing

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"Blue Zone" Your Dealership

"Blue Zone" Your Dealership

These days, everywhere you look, individuals, businesses, and communities are “going green.” - but should they be "going blue?" …

When It Doesn’t Seem Like Your Staff Are Listening to You

When It Doesn’t Seem Like Your Staff Are Listening to You

You expect a certain amount of respect, and along with that, you expect to be listened to. Yet, every manager finds themselves in a place at some point whe…

The Surprising Thing Madera Toyota is Most Thankful For

The Surprising Thing Madera Toyota is Most Thankful For

In the spirit of Thanksgiving, we want to share a story from our friends at Madera Toyota. They’re thankful for a lot of things, and they’…

What cars will we sell this month?

What cars will we sell this month?

So many insights. So many blogs. If you are running a dealership what's most important? Making decisions about what may sell? Or making dec…

And the Father of the Sale is . . .

And the Father of the Sale is . . .

It’s ACCOUNTABILITY, not “Attribution”, for advertising.  Advertising vendors, agencies, verifiers, and consultants are all aflut…

The “Geek” Mythology of the “Suit Rack” Car Sale

The “Geek” Mythology of the “Suit Rack” Car Sale

To some vendors and industry critics, dealerships are so “in the way” of the consumer with our Road to the Sale, right? We hear that, loud and …

How to Make Your Customers Feel Comfortable When Visiting Your Business

How to Make Your Customers Feel Comfortable When Visiting Your Business

Making a client feel as though you care can determine whether or not you will end up making a sale. Companies who have gone the extra mile tend to find tha…

A "No BS" Guide to Video Metrics

A "No BS" Guide to Video Metrics

As a builder of automotive video solutions for over 10 years I've been behind the scenes on selling video products to automotive businesses. Much of th…

General Community Posts sortcreate  Become a Blogger chevron_right

5 Marketing Tactics to Increase B2B Sales

5 Marketing Tactics to Increase B2B Sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase fro…

Helpshift Study: Americans Love Chatbots—If They Get Them to Humans Faster

Helpshift Study: Americans Love Chatbots—If They Get Them to Humans Faster

Americans Don’t Want to Talk to Robots but Welcome Chatbots That Make the Customer Support Experience More Efficient SAN FRANCISCO—November …

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

While at the IADAC Conference in Lake Tahoe, we took a few minutes to chit chat with the used car Queen of Orland, Ca. Brittany Hibdon of the Hibdon Auto C…

Holiday Call Volume

Holiday Call Volume

An analysis by call tracking and analytics platform CallRail has revealed that call volume to businesses on both Black Friday and Cyber Monday more than do…

Managing Corporate Reputation is All About Responding to Feedback

Managing Corporate Reputation is All About Responding to Feedback

From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts …

Making the Case for Texting Consumer Recall Notices

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means…

Sometimes It’s the Small Things that Matter Most

Sometimes It’s the Small Things that Matter Most

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the&…

New Data: 1/3 of Consumers Would Buy a Car Online

New Data: 1/3 of Consumers Would Buy a Car Online

What are Consumers Buying Online? New Survey Says: EVERYTHING! —‘State of Ecommerce in America’ Study Reveals the Latest Consumer Trends…

Tips for New Sales Associates

Tips for New Sales Associates

Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before.  If you are new…

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