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Jared Hamilton
From: Jared Hamilton
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Why is it so hard to find good BDC staff?

Why is it so hard to find good BDC staff?

  For years I have hired for BDC's and it get harder and harder.  Even in markets where unemployment is high it seems like the automotive …

Does a Cohesive Dealership Culture Hinge on Pay Plans?

Does a Cohesive Dealership Culture Hinge on Pay Plans?

If you want to stir up controversy, talking about pay plans is a great way to do it. The most common pay structure used in dealerships for both salespe…

How to Install Custom Dashboards in Google Analytics

How to Install Custom Dashboards in Google Analytics

Ever heard of Google Analytics? If you've ever done marketing or worked on a website, chances are that you have. But what about custom dashboard…

Be Scarce Not Scared

Be Scarce Not Scared

  Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog wal…

Stop Treating Customers Like Suspects - Build Trust with Transparency

Stop Treating Customers Like Suspects - Build Trust with Transparency

Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the …

Do This One Thing to Save Marketing Dollars and Increase Your ROI and Click-Through Rates

Do This One Thing to Save Marketing Dollars and Increase Your ROI and Click-Through Rates

Whether you’re a veteran digital marketer or you’re fairly new to the game, you (I hope!) already know that the importance of keywords can&rsqu…

How to Negotiate With a Liar

How to Negotiate With a Liar

I recently read an article in HBR titled: Managing Yourself: How to Negotiate with a Liar, by Leslie K. John. In our world we assume that most pe…

The Customer Journey Starts Long Before They Visit Your Showroom

The Customer Journey Starts Long Before They Visit Your Showroom

Are you thinking point-of-sale or all the points that lead to the sale? If you’re thinking of just point-of-sale, you may be hurting your bottom l…

General Community Posts sortcreate  Become a Blogger chevron_right

Three Changes to Facebook Ads (And What They Mean for Dealerships)

Three Changes to Facebook Ads (And What They Mean for Dealerships)

Facebook has been in the hot seat for months now. The trouble all started during the 2016 election cycle, when the once-unstoppable social network was bese…

Customers Don’t Care What You Have Until They Care About You

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at…

Oracle Launches Marketing Program for Dealership Data

Oracle Launches Marketing Program for Dealership Data

REDWOOD CITY, Calif., Feb. 21, 2018 /PRNewswire/ -- Oracle Data Cloud today launched an advanced data training and marketing program to help savv…

Competing on Customer Experience: The Tangible Impact to Volume Brands

Competing on Customer Experience: The Tangible Impact to Volume Brands

Technology is disrupting the way most products and services are sold, and automotive retail is no exception. Car buyer expectations have grown exponentiall…

Key Elements of a Used Car Dealership Website

Key Elements of a Used Car Dealership Website

As the owner or manager of a used car dealership, you obviously want buyers to come down to your showroom or lot. Before they visit you in person, thou…

Axiom® Kicks Off New Ultra-Lux Protection Product and Notable Tech Line-Up for First Half of 2018

Axiom® Kicks Off New Ultra-Lux Protection Product and Notable Tech Line-Up for First Half of 2018

In 2017, Axiom listened to the needs of the automotive industry at both the dealer and consumer levels. We have translated this feedback into action, creat…

Top 3 Things Your Millennial Customers Want

Top 3 Things Your Millennial Customers Want

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century”…

SpringboardAuto Expands Corporate Headquarters to Accommodate Growth

SpringboardAuto Expands Corporate Headquarters to Accommodate Growth

Innovative automotive fintech company moves to new 12,000 sq. ft. offices in Irvine’s Discovery Business Center; employee base set to double in 2018 …

Who is the Best Local SEO Company for Automotive Marketing?

Who is the Best Local SEO Company for Automotive Marketing?

The automotive sales sector is increasingly competitive—and not just on a national level. Even in your neck of the woods, it’s more likely …

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