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DSES 2017 Ticket Pricing

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And the Father of the Sale is . . .

And the Father of the Sale is . . .

It’s ACCOUNTABILITY, not “Attribution”, for advertising.  Advertising vendors, agencies, verifiers, and consultants are all aflut…

The “Geek” Mythology of the “Suit Rack” Car Sale

The “Geek” Mythology of the “Suit Rack” Car Sale

To some vendors and industry critics, dealerships are so “in the way” of the consumer with our Road to the Sale, right? We hear that, loud and …

How to Make Your Customers Feel Comfortable When Visiting Your Business

How to Make Your Customers Feel Comfortable When Visiting Your Business

Making a client feel as though you care can determine whether or not you will end up making a sale. Companies who have gone the extra mile tend to find tha…

A "No BS" Guide to Video Metrics

A "No BS" Guide to Video Metrics

As a builder of automotive video solutions for over 10 years I've been behind the scenes on selling video products to automotive businesses. Much of th…

Black Friday & Cyber Monday: Online Car Sales Likely to Double

Black Friday & Cyber Monday: Online Car Sales Likely to Double

Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doo…

Top Reasons to Plan Your Fixed-Op's Based on Sales Numbers

Top Reasons to Plan Your Fixed-Op's Based on Sales Numbers

Sales have a direct correlation to the volume of units that pass through service on a daily basis. So as you are planning for year-end and are looking to p…

How to Keep in Touch with Your Clients When You Can’t Meet Them Face-to-Face

How to Keep in Touch with Your Clients When You Can’t Meet Them Face-to-Face

Developing lasting relationships with clients when they are not in your same area can be a difficult part of running a business. In the past, most customer…

Clever Ways of Becoming a Successful Car Salesman

Clever Ways of Becoming a Successful Car Salesman

Car selling is an exciting yet competitive field. It has the potential to reward you with a six-figure income when you get it right. Every time a potential…

General Community Posts sortcreate  Become a Blogger chevron_right

Helpshift Study: Americans Love Chatbots—If They Get Them to Humans Faster

Helpshift Study: Americans Love Chatbots—If They Get Them to Humans Faster

Americans Don’t Want to Talk to Robots but Welcome Chatbots That Make the Customer Support Experience More Efficient SAN FRANCISCO—November …

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

Taking 5 With Brittany Hibdon, Owner of Hibdon Auto Center

While at the IADAC Conference in Lake Tahoe, we took a few minutes to chit chat with the used car Queen of Orland, Ca. Brittany Hibdon of the Hibdon Auto C…

Holiday Call Volume

Holiday Call Volume

An analysis by call tracking and analytics platform CallRail has revealed that call volume to businesses on both Black Friday and Cyber Monday more than do…

Managing Corporate Reputation is All About Responding to Feedback

Managing Corporate Reputation is All About Responding to Feedback

From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts …

Making the Case for Texting Consumer Recall Notices

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means…

Sometimes It’s the Small Things that Matter Most

Sometimes It’s the Small Things that Matter Most

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the&…

New Data: 1/3 of Consumers Would Buy a Car Online

New Data: 1/3 of Consumers Would Buy a Car Online

What are Consumers Buying Online? New Survey Says: EVERYTHING! —‘State of Ecommerce in America’ Study Reveals the Latest Consumer Trends…

Tips for New Sales Associates

Tips for New Sales Associates

Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before.  If you are new…

Following the Basics in the Service Drive [VIDEO]

Following the Basics in the Service Drive [VIDEO]

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience. …

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