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Andrew James

Andrew James Digital Marketing Manager

Exclusive Blog Posts

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates  CINCINNATI, OHIO (April 19, 20…

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

Car Sales Data Worth Celebrating

Car Sales Data Worth Celebrating

It should come as no surprise that new car sales are up significantly from March 2020 to March 2021, but that doesn’t stop me from celebrating. …

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

As an Internet Marketing Manager, you know how important it is to drive quality leads to your dealership through SEO, social media and paid sources. Here are 12 videos from Moz you should plan on watching to help boost your efforts.

Moz Whiteboard Friday Videos For Car Dealerships

1. 10 Things that DO NOT (Directly) Affect Your Google Rankings

In the world of SEO, there are a lot of different paths you can take to achieve more search engine traffic and higher rankings, but these are ten metrics you shouldn't be worrying about.

Watch here.

2. 3 Tactics for Hyperlocal Keywords

Learn how to find those valuable, hyperlocal search terms that can connect your dealership with the right people.

Watch here.

3. Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations

Every dealership should be pursuing citations and local links, and here are the steps to discover those opportunities.

Watch here.

4. Why Listing Accuracy is Important

The accuracy of your dealership's citations (local listings) can either help you get business, or become a barrier to being discovered.

Watch here.

5. How to Research the Path to Customer Purchase

What's the journey your customers take between awareness and conversion? By understanding this path, you'll identify what content your dealership needs to create, how to position your store, and how to convert your visitors into buyers.

Watch here.

6. Why You Need to Find All Your NAP Variations Before Building Local Citations

One of the most important ranking factors for local businesses is the accuracy and consistency of their citations, and here's how to discover all your dealership's variations.

Watch here.

7. Remarketing to People That Have Already Visited Your Website

People are visiting your dealership's website, but are they falling through the cracks? This video explains how to get back in front of them.

Watch here.

8. Customer Journey Maps

Mapping out your customer's journey includes identifying all the highs and lows in between their first interaction and the last.

Watch here.

9. Barnacle SEO: Leveraging Other Sites' Rankings

Are there bigger websites in your local market that are outranking you for certain terms? Here's how your dealership can be like a barnacle on a big ship.

Watch here.

10. Taking Advantage of Google's Bias Toward Hyper-Fresh Content

Learn how to produce fresh content on your dealership's website without risking penalties.

Watch here.

11. How Business Listings Are Made

What if your dealership has incorrect information in Google's search results? Here's how you can fix your dealership's local information.

Watch here.

12. Evolution of the Local Algorithm

What factors specifically affect the rankings of local businesses in Google? Here's what you need to know, and how Google's local search has evolved over the years.

Watch here.

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