DrivingSales Canadian Dealer Forum keynote Andrew Au spoke on the digital transformation that's taking place in today's economy, and I thought this talk would be of interest to Canadian dealers.
I started my career at Pepsi as a product marketer and so my perspective has been on how to manage channel and the different vendors, and now I sit on the agency side, and I help companies tell their digital transformation story.
So as we think about digital transformation, it’s much more than just digitizing paper-based processes. This is truly the fourth Industrial revolution, and it's changing how we communicate and innovate.
There's been a lot of change with technology, but the constant– the North Star– always remains constant. How do you create new value for your business and for your customers, and how do you create a better customer experience? Although we stand on this brink of a technological revolution, we see that technology is outpacing the evolution of business processes. It's created this shift in how we create value and how we create customer experiences, and if we take a look at some of the market factors. we're seeing
we have access to more data than we ever had before.
We have smarter analytics and access to cloud computing, and that's changing the consumer expectation.
There's now a higher consumer expectation.
We see the rise of this empowered consumer, and we're also seeing a shift in workplace demographics and how we manage our talent.
This requires us to reinvent our processes, and reinvent our business models.
There's never been a better time to take on Amazon, because we have access to technology that we don't need to build anymore– we can lease it!