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Jared Hamilton
From: Jared Hamilton
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Andrew James

Andrew James Digital Marketing Manager

Exclusive Blog Posts

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS

While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates  CINCINNATI, OHIO (April 19, 20…

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

Car Sales Data Worth Celebrating

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Andrew Au: How Your Dealership's Digital Transformation Is Part Of The 4th Industrial Revolution

DrivingSales Canadian Dealer Forum keynote Andrew Au spoke on the digital transformation that's taking place in today's economy, and I thought this talk would be of interest to Canadian dealers.

I started my career at Pepsi as a product marketer and so my perspective has been on how to manage channel and the different vendors, and now I sit on the agency side, and I help companies tell their digital transformation story.

So as we think about digital transformation, it’s much more than just digitizing paper-based processes. This is truly the fourth Industrial revolution, and it's changing how we communicate and innovate.

There's been a lot of change with technology, but the constant– the North Star–  always remains constant. How do you create new value for your business and for your customers, and how do you create a better customer experience? Although we stand on this brink of a technological revolution, we see that technology is outpacing the evolution of business processes. It's created this shift in how we create value and how we create customer experiences, and if we take a look at some of the market factors. we're seeing
we have access to more data than we ever had before. 

We have smarter analytics and access to cloud computing, and that's changing the consumer expectation.

There's now a higher consumer expectation.

We see the rise of this empowered consumer, and we're also seeing a shift in workplace demographics and how we manage our talent.

This requires us to reinvent our processes, and reinvent our business models.

There's never been a better time to take on Amazon, because we have access to technology that we don't need to build anymore– we can lease it!

Kelly Kleinman

Some nice McNuggets of wisdom in there, some under-cooked but pretty solid generalities to provide a fun theme for this keynote.  Or something like that.  Agree on the Amazon thought. 

Bart Wilson

Agreed.  SAAS models have started to level the playing field.

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