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Andrew James

Andrew James Digital Marketing Manager

Exclusive Blog Posts

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

Car Sales Data Worth Celebrating

Car Sales Data Worth Celebrating

It should come as no surprise that new car sales are up significantly from March 2020 to March 2021, but that doesn’t stop me from celebrating. …

[Podcast] Create a Dealership that Your Employees Won’t Want to Leave - with Guest Clint Pulver

[Podcast] Create a Dealership that Your Employees Won’t Want to Leave - with Guest Clint Pulver

In this episode of the Dealership HCM podcast, Bart and Jason sit down with employee retention expert Clint Pulver to discuss tactics that dealers can use …

Eric Radle: Simplifying The User Experience

Humans have an incalculable memory, but we lack processing speed.


We process information at about 120 bits per second, and you're currently using 60 of that watching this video.

That's why we're awful multitaskers.

You give someone six tasks, they're not going to do one well and five poorly.

They're going to do six poorly.

So you want to give that person on your website the ability to not overload their "processor".

It takes a person 50 miliseconds to determine whether they'll have a mental breakdown while viewing your website.

Let's take a page out of the online retailer's playbook, because they're better at this than dealers are.

The top 5 online retailers converted 3.3%, and Amazon converts at 13.3%.

What's the difference?

Two things:
• Familiarity, and
• Simplicity

Not making people overthink it.

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