Are you trying to incorporate more video into your marketing strategy?

Heading into 2018, one of my goals was to build a Facebook group around a topic I’m passionate about, which is Search Engine Optimization, and video was going to be a big part of my content creation strategy.

Here’s the problem though:
I’m intimidated to be on camera.

I filmed a whiteboard video about SEO for dealerships a while back, and even though coming up with the content for the video was fairly easy, actually filming the video with our production team put me way out of my comfort zone.

Do you feel the same way about video?

The other day I watched an interview about a guy who created a successful Facebook Group by growing it to over 30,000 members, and he did it through live videos and a tool called Zoom.

I’m going to be trying to build up my SEO group, but I thought I’d share a quick and easy process to going live on Facebook with Zoom.

1. Sign up for a free demo of Zoom. They offer different plans at different price points, but try the free plan to see if it’s a good fit for you.

2. Schedule your Facebook Live video within the next two weeks. Giving yourself a due date ahead of time will allow you sufficient time to promote the video to your audience, and also ensure you have enough time to create a plan for your content.

3. When you’re ready to go live, start the live stream within Zoom. This is a fairly straightforward process inside your Zoom account. Here’s how to do that:

a. Ensure the webinar feature in Zoom is enabled.

b. In the webinar section of Zoom, click the More menu.

c. Click Live on Facebook.

d. Log into Facebook, and select the page or profile you want to show your live video.

e. When you’re ready to start broadcasting, click Go Live.

f. Click Stop Streaming in Zoom when you’re finished.