Transparency wins...dealers will be forced to realize that fact sooner or later.

Transparency is already in buying cars.   The costs of dealers selling vehicles have been on line for all to see for years.  Do the video correctly, and have the attractive girl trade in her last burger thats half eaten, and buy the new one without ever seeing it or having tasted one like it.  Then she needs to finance it and also wants other options like like drinks and sides.   People wait in line at a fast food joints for 5 minutes plus while staring at the menu,  then get up to the counter and only then, get out of their mouth what they are thinking, as they then decide.  After that, they then go for their money.   Pretty transparent operation that still needs some one to answer questions and it takes longer than it should.   "In and out burger" sends people out with mobile devices to try and speed the average consumer up, so its not all the dealers bad hidden game playing that causes it all.   Do dealers need to change some of their practices, sure some do. Transparency isn't the fix all for car dealers, its a much bigger puzzle.  Spend some time in their CRMs and its all there. 

Haha William! It's funny because it's true! Love your comment.

Few months back I was in the market to buy a car and I can totally relate.