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Jared Hamilton
From: Jared Hamilton
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aaron kominsky

aaron kominsky sales trainer/ ceo

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

In my last article I spoke about what a first class customer experience is and touched on two aspects , first the physical and then the emotional In pt 2 we'll discover exactly what they are and how to put them in motion in your dealership . Let's look at the physical aspect.We all agree that great products and service are of great importance, however, they are not the only important element to consider. Your best products and service are woth nothing if if it's not available, if you aren't acccesible, and if the value don't exceed the price you're asking for it. Great customer experiences are created by consistently exceeding customers physical and emotional expectations . Think back to your own greatest customer experience.what took place in your mind that made it so great? As you recall it was probably a blend of both physical and emotional expectations. Now let's look at some examples of emotional expectations. first and foremost people are solely driven by emotions . So if we can build true relationships with our customers, who would then become loyal to us to our product and services and to the dealership itself, WHAT POWER ! I did a survey and found that approximately 70 percent of all consumers said that emotions accounted for 50 folks, that's 50 percent of their experience . Emotions are all around us and people are full of them .Emotions are the major differentiator and are the most underestimated assets available to our buisness. They actually can be used to put color back in our grey world. What is the felling you want to leave your clients with? Do you really know? WHY NOT? iF YOU HAVEN'T DEFINED IT , HOW CAN YOUR ORGANIZATION DELIVER IT? PEOPLE BUY EMOTIONALLY AND JUSTIFY WITH LOGIC!!!!!!!!! The same applies with any emotions like having fun, satsfaction, delight, thrill, friendliness and loyalty. I am going to say that you can't have customer loyalty unless you ENGAGE WITH YOUR CUSTOMER'S EMOTIONALLY! NEXT TIME WE'LL DISCUSS CUSTOMER LOYALY AND HOW TO CREATE IT AND RETAIN IT!

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