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Jared Hamilton
From: Jared Hamilton
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Aaron Maruska

Aaron Maruska Seo Specialist

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

A Tree Hugger’s Guide to SEO

Oak Tree in ForestThink of organic search as a huge oak tree starting from the forest floor. The new tree is like a new website entering the web.  This tree has roots, a few branches, and some height, but it has a long way to go in reaching the forest skyline.  As the tree grows the need increases for nutrients, branch space, and light.  A similar logic applies to your dealer web site: good keywords and a solid subject matter are the roots and nutrients, branches act as your categories and the light is the web and search engine expose to the home page.  Every part is critical in supporting one another.

Establishing a Strong Trunk for your Dealer website.

For a website to be found in a natural, organic setting, the key is to focus on content. Like all woods, the search engine forest is full of other trees all vying for admiration.  For your SEO efforts to flourish, your strategy must evolve over time to stay competitive. Your tree needs to grow, attract wildlife, to reach the skyline.  This lesson also applies to our website. We must add the right subject matter not only for the search engine spiders to crawl (wildlife), but also develop into an authoritative voice that can attract everyday people. (Yes in a way, your shoppers are the wildlife in this example, no offense!)

Don’t devote so much time in tending to those eye-catching branches than your tree’s trunk grows weak.  It’s great to rank at the top spot of Google and Bing, but if your website has no content authority, the site will be passed on.  Conversely as you add and modify your web content, it builds a stronger base and make’s your site more attractive to search results.  This takes time but you only have to look at a majestic sprawling tree to see how the effort pays off. 

Organic Automotive Dealer Search: A Growing Success:

A tree in the forest just doesn’t grow overnight to reach the forest skyline.  Neither does a website, it needs the right kind if support to fight for survival and achieve organic greatness. Constant refinement is a crucial element to SEO and helps build a solid base for organic success. From weather to fire, Search engine updates and content changes all create a turbulent environment to keep your site among the forest skyline…   

Why Take the Time to Grow a Tree When I Can Just Buy One?

Organic success comes with time and well planned development; Patience, refinement and expanding similar to our oak tree. But many times just buying a tree from a tree farm is easier and faster in reaching the forest skyline.  But how strong are the branches, roots, and its appearance?  If your site has been manufactured the branches, its content and expose are all the same out of the box, but will customers see you as an authoritative source or just another site? 

Standing out Among Automotive Dealership Forest of Trees

Web site success organically is something that is achievable.  Not only does it allow your  dealership added exposure but allows you to be unique and stand tall for customers and against competition 

 

Aaron Maruska - Is an SEO specialist at Cobalt. He manages different SEO strategies for GM dealers. He first car was a 1979 Ford Feista hatchback. 

Bryan Armstrong
So are you saying that if I don't pay for Power SEO I'll end up with a "Pole"? Because my Cobalt rep just informed me that only my Main page is optomized under my OEM mandated contract. I agree with this post to a great degree,and am not trying to call anyone out, but if it's this well known, why aren't all Web providers doing MORE for the Monthly fees we get charged? Why is everything an "Add-on" or I have to do it myself? Great points. Well Vendors? I'd REALLY like to know.
Aaron Maruska
Hi Brian, I think the metaphor I used for organic search may have been perceived differently than I originally intended. I highlight the need for constant refinement in the above post, which greatly supports Cobalt's ProCare SEO service as every month the SEO strategy is updated to target the most high traffic terms. SEO isn't always a one size fits all approach so Cobalt is excited to have PowerSEO as an additional SEO offering for those dealers who are wanting to target more niche terms, or who are in a highly competitive market for organic search and need a little extra TLC. The main page is crucial to the organic success of a site and with this page having the authority it does so, in this metaphor, it is more-so a trunk that keeps strengthening over time. I hope this helps clarify my analogy, and I really appreciate your feedback here!
Aaron Maruska
Hey, Bryan, Sorry for the misspelling on the name, Thanks again for the constructive feedback. Aaron

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