We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Think of organic search as a huge oak tree starting from the forest floor. The new tree is like a new website entering the web. This tree has roots, a few branches, and some height, but it has a long way to go in reaching the forest skyline. As the tree grows the need increases for nutrients, branch space, and light. A similar logic applies to your dealer web site: good keywords and a solid subject matter are the roots and nutrients, branches act as your categories and the light is the web and search engine expose to the home page. Every part is critical in supporting one another.
For a website to be found in a natural, organic setting, the key is to focus on content. Like all woods, the search engine forest is full of other trees all vying for admiration. For your SEO efforts to flourish, your strategy must evolve over time to stay competitive. Your tree needs to grow, attract wildlife, to reach the skyline. This lesson also applies to our website. We must add the right subject matter not only for the search engine spiders to crawl (wildlife), but also develop into an authoritative voice that can attract everyday people. (Yes in a way, your shoppers are the wildlife in this example, no offense!)
Don’t devote so much time in tending to those eye-catching branches than your tree’s trunk grows weak. It’s great to rank at the top spot of Google and Bing, but if your website has no content authority, the site will be passed on. Conversely as you add and modify your web content, it builds a stronger base and make’s your site more attractive to search results. This takes time but you only have to look at a majestic sprawling tree to see how the effort pays off.
A tree in the forest just doesn’t grow overnight to reach the forest skyline. Neither does a website, it needs the right kind if support to fight for survival and achieve organic greatness. Constant refinement is a crucial element to SEO and helps build a solid base for organic success. From weather to fire, Search engine updates and content changes all create a turbulent environment to keep your site among the forest skyline…
Organic success comes with time and well planned development; Patience, refinement and expanding similar to our oak tree. But many times just buying a tree from a tree farm is easier and faster in reaching the forest skyline. But how strong are the branches, roots, and its appearance? If your site has been manufactured the branches, its content and expose are all the same out of the box, but will customers see you as an authoritative source or just another site?
Web site success organically is something that is achievable. Not only does it allow your dealership added exposure but allows you to be unique and stand tall for customers and against competition
Aaron Maruska - Is an SEO specialist at Cobalt. He manages different SEO strategies for GM dealers. He first car was a 1979 Ford Feista hatchback.