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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Aaron Schinke Blog Posts

Are Your SRP's (Inventory Pages) Costing You Sales?

Are Your SRP's (Inventory Pages) Costing You Sales?

It’s no secret that VDP views have been almost unanimously accepted as a core KPI for dealership websites and even third party services. While there are …

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and …

Is It Still Duplicate Content If You Change The City And State?

Is It Still Duplicate Content If You Change The City And State?

YES. ABSOLUTELY. DEFINITELY. FOR SURE. WITHOUT A DOUBT. OF COURSE.  TOTALLY. ALWAYS. YEP. INDEED. YOU BET YA. UNDOUBTEDLY. FO SHO. SI. OUI. THAT&#3…

PPC vs. SEO: 2 Big Reasons Why Organic Rankings Just Became Even More Important Than PPC.

PPC vs. SEO: 2 Big Reasons Why Organic Rankings Just Became Even More Important Than PPC.

We all know that a balanced approach of paid and organic search traffic is imperative for continued success on the web. It would be irresponsible to totall…

High Bounce Rate? Maybe Your Content Is Too Compelling.

High Bounce Rate? Maybe Your Content Is Too Compelling.

I often field questions about bounce rates. Usually the question revolves around a bounce rate being too high. One of the most understood reasons for this …

More Indexed Pages ≠ A Better Site

More Indexed Pages ≠ A Better Site

The number of pages being indexed is again being pushed as a core KPI in the automotive industry. I assume the vast majority of DrivingSales readers know, …

Penguin 2.0 – What you need to know (and do)!

Penguin 2.0 – What you need to know (and do)!

Penguin 2.0 has been rumored to be on the brink of release for a while now. Well it’s finally confirmed here by none other than Matt Cutts himself. W…

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