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Jared Hamilton
From: Jared Hamilton
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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Penguin 2.0 – What you need to know (and do)!

penguin 2.0Penguin 2.0 has been rumored to be on the brink of release for a while now. Well it’s finally confirmed here by none other than Matt Cutts himself. We all know that it’s only a matter of time before all of the fear mongers start posting jargon-filled posts meant to scare you into paying for protection. Well I thought I’d attempt to beat them to the punch. Here’s what you need to know:

 

  1. Original content is more important than ever. A big part of the original penguin and what’s being revised in 2.0 is how links are being built. Great content builds natural links. Period. If you are building links in any other way you are at risk of this and future spam updates. I know content can seem cumbersome but it’s not as bad as you think…
  2. Get signed up with webmaster tools! A great and much less ‘scary’ update will be the enhanced messaging through webmaster tools. If your site gets hacked, hit by this update or if any significant events occur Google will reach out through webmaster tools with tips on what to do. Given all the tools and insights that were already available in webmaster tools there is no excuse to not have this set up for your site(s)!
  3. Social signals appear to be on the rise. As Google continues to try to offer the best results it knows that social relevancy is harder to game than a web index. Plus they REALLY want you to use Google+. So something this update will do is add influence from sites that have a social relevancy for a certain topic. (That’s automotive for you, folks.) Be sure to be active on the main social channels and put your expertise on display!

 

That's the gist of it! Not so scary right? It’s all about putting the time in and doing things the right way. So now get out there and fight the good fight. Make awesome content. Sign up for webmaster tools. Be social!

Chris Hill
It's not often you get to hear from someone like Aaron. Great blog and great information!
Eric Miltsch
Thanks for the update Aaron. Always awesome to hear from you. (Plus, you saved me from writing about it:) Three simple things that have been talked about for a while and now Google is validating these efforts within this latest update!
David T. Gould
Follow the basics... "Gaming" Google is a very bad idea... It is more work initially, but anchored original content is the gift that keeps on giving. Digital marketing strategies do not require rocket science... but do work best with an organized plan. DTG

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