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From: Jared Hamilton
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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Penguin 2.0 – What you need to know (and do)!

penguin 2.0Penguin 2.0 has been rumored to be on the brink of release for a while now. Well it’s finally confirmed here by none other than Matt Cutts himself. We all know that it’s only a matter of time before all of the fear mongers start posting jargon-filled posts meant to scare you into paying for protection. Well I thought I’d attempt to beat them to the punch. Here’s what you need to know:

 

  1. Original content is more important than ever. A big part of the original penguin and what’s being revised in 2.0 is how links are being built. Great content builds natural links. Period. If you are building links in any other way you are at risk of this and future spam updates. I know content can seem cumbersome but it’s not as bad as you think…
  2. Get signed up with webmaster tools! A great and much less ‘scary’ update will be the enhanced messaging through webmaster tools. If your site gets hacked, hit by this update or if any significant events occur Google will reach out through webmaster tools with tips on what to do. Given all the tools and insights that were already available in webmaster tools there is no excuse to not have this set up for your site(s)!
  3. Social signals appear to be on the rise. As Google continues to try to offer the best results it knows that social relevancy is harder to game than a web index. Plus they REALLY want you to use Google+. So something this update will do is add influence from sites that have a social relevancy for a certain topic. (That’s automotive for you, folks.) Be sure to be active on the main social channels and put your expertise on display!

 

That's the gist of it! Not so scary right? It’s all about putting the time in and doing things the right way. So now get out there and fight the good fight. Make awesome content. Sign up for webmaster tools. Be social!

Chris Hill
It's not often you get to hear from someone like Aaron. Great blog and great information!
Eric Miltsch
Thanks for the update Aaron. Always awesome to hear from you. (Plus, you saved me from writing about it:) Three simple things that have been talked about for a while and now Google is validating these efforts within this latest update!
David T. Gould
Follow the basics... "Gaming" Google is a very bad idea... It is more work initially, but anchored original content is the gift that keeps on giving. Digital marketing strategies do not require rocket science... but do work best with an organized plan. DTG

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