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Jared Hamilton
From: Jared Hamilton
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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Penguin 2.0 – What you need to know (and do)!

penguin 2.0Penguin 2.0 has been rumored to be on the brink of release for a while now. Well it’s finally confirmed here by none other than Matt Cutts himself. We all know that it’s only a matter of time before all of the fear mongers start posting jargon-filled posts meant to scare you into paying for protection. Well I thought I’d attempt to beat them to the punch. Here’s what you need to know:

 

  1. Original content is more important than ever. A big part of the original penguin and what’s being revised in 2.0 is how links are being built. Great content builds natural links. Period. If you are building links in any other way you are at risk of this and future spam updates. I know content can seem cumbersome but it’s not as bad as you think…
  2. Get signed up with webmaster tools! A great and much less ‘scary’ update will be the enhanced messaging through webmaster tools. If your site gets hacked, hit by this update or if any significant events occur Google will reach out through webmaster tools with tips on what to do. Given all the tools and insights that were already available in webmaster tools there is no excuse to not have this set up for your site(s)!
  3. Social signals appear to be on the rise. As Google continues to try to offer the best results it knows that social relevancy is harder to game than a web index. Plus they REALLY want you to use Google+. So something this update will do is add influence from sites that have a social relevancy for a certain topic. (That’s automotive for you, folks.) Be sure to be active on the main social channels and put your expertise on display!

 

That's the gist of it! Not so scary right? It’s all about putting the time in and doing things the right way. So now get out there and fight the good fight. Make awesome content. Sign up for webmaster tools. Be social!

Chris Hill
It's not often you get to hear from someone like Aaron. Great blog and great information!
Eric Miltsch
Thanks for the update Aaron. Always awesome to hear from you. (Plus, you saved me from writing about it:) Three simple things that have been talked about for a while and now Google is validating these efforts within this latest update!
David T. Gould
Follow the basics... "Gaming" Google is a very bad idea... It is more work initially, but anchored original content is the gift that keeps on giving. Digital marketing strategies do not require rocket science... but do work best with an organized plan. DTG

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