Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

PPC vs. SEO: 2 Big Reasons Why Organic Rankings Just Became Even More Important Than PPC.

PPC vs SEOWe all know that a balanced approach of paid and organic search traffic is imperative for continued success on the web. It would be irresponsible to totally disregard one or the other, but a couple recent pieces of news point out why organic rankings and traffic are more important than ever.

1.     Rising CPC’s - Adobe Systems analyzed over $100 million in ad spend from April through June 2013. Between the mobile space getting more competitive and the switch to enhanced campaigns, Adobe predicts that the average CPC will rise up to 10% over just the next 2 quarters. Cleary CPA’s (cost per acquisition) will follow suit as ROI is diminished.

2.     Dropping SERP Click Market Share - On Wednesday U.S. regulators warned several search ad networks, including Google, Yahoo and Bing, that they were not doing a good enough job distinguishing paid ads from organic listings, including on mobile devices and even voice search. With this we can definitely expect CTR’s and overall SERP click share to shift even further in favor of organic.

In light of these developments and a general rise in competition, we will see the ROI of PPC advertising decrease, especially relative to organic efforts which are seeing diminishing costs. There will be more advertisers vying for less clicks that will be more expensive.

How can you protect yourself from this? If you are doing PPC, make sure whoever is managing your account is actively doing so. With all of the automated solutions out there it is easy to quickly overspend in the wrong areas. The ‘set it and forget’ method becomes that much more dangerous. Also make sure to diversify your digital efforts. While an organic campaign may require more resources up front, it is a diminishing cost - whereas PPC is ‘pay to play’. As always continually monitor, measure and adjust!

 Unlock all of the community & features  Join Now