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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

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Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and traffic for the OEM’s, dealers that take action quickly also have quite a bit to gain.

Most of the ads during the Super Bowl focus on generating awareness for a product. Many of the ads served to talk about a certain technology or feature (like Ford’s #nearlydouble Ford Fusion Campaign) or unveil a new model (like Maserati’s New Ghibli). The first thing a viewer is going to do, and the intent of these advertisements, is look for more information, or show interest.  Whether it’s instantly, the day after, on the OEM site or a search engine, consumers are following up by asking questions and looking for more information.

Here’s a quick game plan on how to capitalize on the huge OEM investments and the subsequent consumer interest!

1. Content Marketing

Build content (landing pages, blogs, etc…) focusing on what the OEM is pushing. For example- if you’re a Kia or Maserati dealer the announcement of the K900 and the Ghibli must have undoubtedly raised some questions – including what the names themselves even mean among plenty of others. Being one of the first to answer the questions accurately leaves you with more traffic, more links and hopefully more sales.

2. PPC

We’ve already established that the OEM commercials are going to drive more searches. The types of searches being made will be different and may include brand terms or slogans heard in the commercials. Without a doubt these terms will have lower competition and a lower Cost Per Click. Since PPC has more targeting options, you can ensure more of a relevant audience than with content alone. For bonus points, direct your PPC to your newly created content pages.

3. Social

One of the most noticeable changes in the ads this year was the proliferation of hashtags. Any easy way to answer questions both directly, and with links to your content is by following the conversation around hashtags and adding your knowledge as a dealer representative of the OEM. Just remember not to be too ‘salesy.' Answer questions, add value and the rest will come!

That’s it. Quick, easy and painless. Now get out there and get your share of the action!

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