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From: Jared Hamilton
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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and traffic for the OEM’s, dealers that take action quickly also have quite a bit to gain.

Most of the ads during the Super Bowl focus on generating awareness for a product. Many of the ads served to talk about a certain technology or feature (like Ford’s #nearlydouble Ford Fusion Campaign) or unveil a new model (like Maserati’s New Ghibli). The first thing a viewer is going to do, and the intent of these advertisements, is look for more information, or show interest.  Whether it’s instantly, the day after, on the OEM site or a search engine, consumers are following up by asking questions and looking for more information.

Here’s a quick game plan on how to capitalize on the huge OEM investments and the subsequent consumer interest!

1. Content Marketing

Build content (landing pages, blogs, etc…) focusing on what the OEM is pushing. For example- if you’re a Kia or Maserati dealer the announcement of the K900 and the Ghibli must have undoubtedly raised some questions – including what the names themselves even mean among plenty of others. Being one of the first to answer the questions accurately leaves you with more traffic, more links and hopefully more sales.

2. PPC

We’ve already established that the OEM commercials are going to drive more searches. The types of searches being made will be different and may include brand terms or slogans heard in the commercials. Without a doubt these terms will have lower competition and a lower Cost Per Click. Since PPC has more targeting options, you can ensure more of a relevant audience than with content alone. For bonus points, direct your PPC to your newly created content pages.

3. Social

One of the most noticeable changes in the ads this year was the proliferation of hashtags. Any easy way to answer questions both directly, and with links to your content is by following the conversation around hashtags and adding your knowledge as a dealer representative of the OEM. Just remember not to be too ‘salesy.' Answer questions, add value and the rest will come!

That’s it. Quick, easy and painless. Now get out there and get your share of the action!

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