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Jared Hamilton
From: Jared Hamilton
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Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and traffic for the OEM’s, dealers that take action quickly also have quite a bit to gain.

Most of the ads during the Super Bowl focus on generating awareness for a product. Many of the ads served to talk about a certain technology or feature (like Ford’s #nearlydouble Ford Fusion Campaign) or unveil a new model (like Maserati’s New Ghibli). The first thing a viewer is going to do, and the intent of these advertisements, is look for more information, or show interest.  Whether it’s instantly, the day after, on the OEM site or a search engine, consumers are following up by asking questions and looking for more information.

Here’s a quick game plan on how to capitalize on the huge OEM investments and the subsequent consumer interest!

1. Content Marketing

Build content (landing pages, blogs, etc…) focusing on what the OEM is pushing. For example- if you’re a Kia or Maserati dealer the announcement of the K900 and the Ghibli must have undoubtedly raised some questions – including what the names themselves even mean among plenty of others. Being one of the first to answer the questions accurately leaves you with more traffic, more links and hopefully more sales.

2. PPC

We’ve already established that the OEM commercials are going to drive more searches. The types of searches being made will be different and may include brand terms or slogans heard in the commercials. Without a doubt these terms will have lower competition and a lower Cost Per Click. Since PPC has more targeting options, you can ensure more of a relevant audience than with content alone. For bonus points, direct your PPC to your newly created content pages.

3. Social

One of the most noticeable changes in the ads this year was the proliferation of hashtags. Any easy way to answer questions both directly, and with links to your content is by following the conversation around hashtags and adding your knowledge as a dealer representative of the OEM. Just remember not to be too ‘salesy.' Answer questions, add value and the rest will come!

That’s it. Quick, easy and painless. Now get out there and get your share of the action!

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