Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Aaron Schinke

Aaron Schinke Vice President of Product Development and Marketing

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

3 Easy Ways Dealerships Can Capitalize on OEM Super Bowl Momentum

This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and traffic for the OEM’s, dealers that take action quickly also have quite a bit to gain.

Most of the ads during the Super Bowl focus on generating awareness for a product. Many of the ads served to talk about a certain technology or feature (like Ford’s #nearlydouble Ford Fusion Campaign) or unveil a new model (like Maserati’s New Ghibli). The first thing a viewer is going to do, and the intent of these advertisements, is look for more information, or show interest.  Whether it’s instantly, the day after, on the OEM site or a search engine, consumers are following up by asking questions and looking for more information.

Here’s a quick game plan on how to capitalize on the huge OEM investments and the subsequent consumer interest!

1. Content Marketing

Build content (landing pages, blogs, etc…) focusing on what the OEM is pushing. For example- if you’re a Kia or Maserati dealer the announcement of the K900 and the Ghibli must have undoubtedly raised some questions – including what the names themselves even mean among plenty of others. Being one of the first to answer the questions accurately leaves you with more traffic, more links and hopefully more sales.

2. PPC

We’ve already established that the OEM commercials are going to drive more searches. The types of searches being made will be different and may include brand terms or slogans heard in the commercials. Without a doubt these terms will have lower competition and a lower Cost Per Click. Since PPC has more targeting options, you can ensure more of a relevant audience than with content alone. For bonus points, direct your PPC to your newly created content pages.

3. Social

One of the most noticeable changes in the ads this year was the proliferation of hashtags. Any easy way to answer questions both directly, and with links to your content is by following the conversation around hashtags and adding your knowledge as a dealer representative of the OEM. Just remember not to be too ‘salesy.' Answer questions, add value and the rest will come!

That’s it. Quick, easy and painless. Now get out there and get your share of the action!

 Unlock all of the community & features  Join Now