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Jared Hamilton
From: Jared Hamilton
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Aaron Wirtz

Aaron Wirtz Founder

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

On the Appeal of Pinterest

Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new paradigm of social sharing, but not much discussion about why Pinterest is the new “It” thing. Here are a few thoughts for consideration...

 

Okay Pinterest, why photography? That’s like, so last century. It’s been said that Pinterest has boiled down the essence of what makes Facebook so engaging and removed the impulse toward nasty comments and drama, but that doesn’t tell the whole story. Take a look at the pictures you seem to see the most of, those idealized representations of our most basic desires for food, shelter, and companionship. With video, the viewer has to move at the speed of the narrative, whereas with Pinterest, the Pinner is free to move as quickly or as slowly through the pins as she pleases.The most popular pins generally tend to have ample "room" for the Pinner to project herself into (a room, a building, a garden), or frame only one item (a cake, a necklace, a pan of enchiladas).  Thus, a Pin Board takes the form of an ongoing choose-your-own-adventure comic strip drawn in rustic pastels that promises greater self-awareness in exchange for the revelation of impulse.

 

I love Jon Crowley’s comment on Quora about how Pinterest is “successful because it feels like you’re being creative, without the related effort,” but with this dismissal, we shouldn’t dismiss the fact that there is art in selection. Because of the inundation of choices that mass production has thrust upon the average Joe (and Jane), the wall between creating art and expressing aesthetic preference has been torn down, and the pop culture cannibals (from Andy Warhol to Lady Gaga) are in command. A movie star must choose the right dress for the Oscars, a DJ must choose the right track to rock the party, and to be like them, we have to choose well, too. The world of Pinterest never considers necessity, only choice.

 

Pinterest is it right now because there we can reconcile our personal love of stuff with our public mistrust of all things “corporate.” While advertising is trying ever harder to make us fight, (Mac vs. PC, Dr. Pepper 10 is not for women, Marmite Lovers & Haters, and on and on), Pinterest’s landscape of abundance and ingenuity is serene. We want to consume and to look good doing it, but we need assurance that what we’ve found is what we want, not what someone else wants for us. Here, pinning delivers.

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