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Jared Hamilton
From: Jared Hamilton
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Aaron Wirtz

Aaron Wirtz Founder

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

On the Appeal of Pinterest

Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new paradigm of social sharing, but not much discussion about why Pinterest is the new “It” thing. Here are a few thoughts for consideration...

 

Okay Pinterest, why photography? That’s like, so last century. It’s been said that Pinterest has boiled down the essence of what makes Facebook so engaging and removed the impulse toward nasty comments and drama, but that doesn’t tell the whole story. Take a look at the pictures you seem to see the most of, those idealized representations of our most basic desires for food, shelter, and companionship. With video, the viewer has to move at the speed of the narrative, whereas with Pinterest, the Pinner is free to move as quickly or as slowly through the pins as she pleases.The most popular pins generally tend to have ample "room" for the Pinner to project herself into (a room, a building, a garden), or frame only one item (a cake, a necklace, a pan of enchiladas).  Thus, a Pin Board takes the form of an ongoing choose-your-own-adventure comic strip drawn in rustic pastels that promises greater self-awareness in exchange for the revelation of impulse.

 

I love Jon Crowley’s comment on Quora about how Pinterest is “successful because it feels like you’re being creative, without the related effort,” but with this dismissal, we shouldn’t dismiss the fact that there is art in selection. Because of the inundation of choices that mass production has thrust upon the average Joe (and Jane), the wall between creating art and expressing aesthetic preference has been torn down, and the pop culture cannibals (from Andy Warhol to Lady Gaga) are in command. A movie star must choose the right dress for the Oscars, a DJ must choose the right track to rock the party, and to be like them, we have to choose well, too. The world of Pinterest never considers necessity, only choice.

 

Pinterest is it right now because there we can reconcile our personal love of stuff with our public mistrust of all things “corporate.” While advertising is trying ever harder to make us fight, (Mac vs. PC, Dr. Pepper 10 is not for women, Marmite Lovers & Haters, and on and on), Pinterest’s landscape of abundance and ingenuity is serene. We want to consume and to look good doing it, but we need assurance that what we’ve found is what we want, not what someone else wants for us. Here, pinning delivers.

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