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Jared Hamilton
From: Jared Hamilton
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1. Chat will not turn a poor website design into an award winning website. What it will do is offer confused shoppers a way to engage and have their questions answered right on the spot. 2. Chat will not be the solution for every website shopper. Chat will provide a significant portion of your shoppers an alternative, anonymous, quick way to engage with your dealership and have their questions answered immediately. 3. Chat can’t promise to deliver sales. Properly deployed chat can promise to deliver more qualified and engaged prospects to sell to. Chat is a powerful lead generation tool for your website and we see 50%-150% increases in leads from most dealership sites. 4. Chat will not replace the phone or email. Chat is a great complement for your dealerships website because it provides yet another contact point for your website shoppers to engage and have their questions answered in real-time. Instant satisfaction plays a big role in landing the sale. With chat you can provide this for your shoppers. 5. Chat scripts will not make you a better chatter. Following a robot-like conversation with a shopper or just trying to get information without actually helping guide the shopper is a great way to lose credibility and leads.
James Lovely
I am intrigued by social networking. We have set up a Twitter account and we advertise it on our site with an easy to click "follow button." However, it seems as most of the individuals that follow us are other companies hawking their goods. So I guess I ask....is the current state of social networking just the current fad? Right now, the giants are Facebook, Myspace, LinkedIn and Twitter. I know 3 years ago...everyone talked about Myspace. You HAD to have a Myspace page. I have one personally. However, the past 3 years, many of my friends have dropped myspace and headed to Facebook. Many people I know tweet....but after a couple months, they grow bored of concept and stop tweeting. So is Facebook and Twitter here to stay? Or are they just what's hot right now until the next big great idea comes along? So I wonder....do I put the effort into this now and right around the time I start building a large contact base (followers/friends) to make this proactive in increasing car sales.....when they all might jump ship to next greatest and best thing....and then start all over again? Your thoughts?
Paul Potratz
James, Finding quality Twitter followers is time consuming but well worth the effort when you consider the ROI. There are many tools to find followers e.g. We Follow, Twello to mention a couple but the real follow comes when a dealer is provide value in content which I am sad to say many dealers are trying to make Social Media platforms work for them instead of conforming and embracing the way social media is meant to work. I have heard it many times from some dealers we do social media for that we need to do a call to action this week but that does and will not work in the social therefore SM is not for everyone. Is it just a fad you ask and my answer is YES, Twiter, Faceboo... IS A FAD but so was the Key Mailer, 110% for your trade, Push Pull or Drag Sales Event, infomercials, Rotary Club, Lions Club in some markets and on. However I can guarantee this something new is just around the corner that will be bigger and better in the Social Media Arena and the question is who will be on top of the change and be the first to embrace it? The ones who move quickly and embrace the new way to sell cars will be ahead of the curve and sell more cars. I know we as a company are always working to come up with new ways to reach buyers and some are great and some not so much. The answer is yes it's worth the time, effort and expense since anytime you can expose your brand to hundreds or thousands for people it is always worth it, if the ROI is correct. I know we have spent millions of dollars on TV and Radio and never really knew the return but we kept doing it since we were and are selling cars. Use this for an actual example: we do VSEO (Video Search Engine Optimization) and one of our videos has over 17,000 views with over 12,000 views from local people and I was just interviewed on CBS about Social Media for Car Dealers because of the videos so I had the opportunity to talk about my client which will now be exposed to thousands more. We also track the videos, tweets, flickr and etc phone calls and we are receiving calls and selling cars. No snake oil like some say just a numbers game of exposing our brand to thousands in the way they want to be communicated with. Again Social Media and Traditional Media are completely different and utilizing them both take marketing plans that are thought out and planned. Social Media once again allows a dealer to build loyalty if done right something we lost years ago. Something that never goes out of style is humans wanting to communicate and be "Talked To" and not "Talked AT" and Facebook and Twitter allow this and that is why Facebook and Twitter are growing so quickly. Does Social Media Replace Traditional Media.......NOT YET
Joe Webb
Hey Paul, You hit the nail right on the head. The people that are representing their dealerships and using the social networking and blogging sites to promote themselves must use spell check and grammar check. Nothing turns people away faster.

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