Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
ActivEngage

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Be Different at ActivEngageEvery day I talk with dealership about Internet marketing. One thing that always stands out to me is the email correspondence that dealerships send to shoppers, from the initial autoresponder to the letter 60 days later, if they even send that many. This could be a great place to stand out to make your business case but, unfortunately, most dealerships marketing emails all read and look the same.

When shoppers visit five websites looking for the best deal and submit email forms nothing is worse than looking just like your competitor. It screams to the shopper a duck is a duck is a duck. The only problem is you don’t want to be a duck. You want your marketing to stand out and give a different vibe. You need to show the shopper you are different.

  1. Throw out the typical autoresponder. Send a video email introduction instead.
  2. Don’t talk about how great your dealership is; follow up on what the shopper wants instead—make sure you address their request.
  3. Don’t send a long, text heavy email. Make it exciting and get them engaged. Show off the vehicle and highlight some key features. Offer to bring it to them.
  4. Don’t give up. Take your marketing campaign to at least 180 days. If you’ve got the chops market to all leads for a year.
A wise person also told me to watch the competition but never follow them. They could be leading you into bankruptcy. These wise words to live by that I have never forgotten. So, I challenge you to throw out your email campaign and redesign one that will kick butt.

Happy Chatting

Todd

 Unlock all of the community & features  Join Now