Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
ActivEngage

ActivEngage

Exclusive Blog Posts

Dealer Response to Covid-19

Dealer Response to Covid-19

While each dealer presumably will and or has already responded differently to COVID-19, it is essential for all dealers to respond. Offering a front-facing…

Your BDC Can Work From Home

Your BDC Can Work From Home

For those dealers who have BDC Departments, it is possible for your BDC team to work from home. In which case they can manage the leads, social media, and …

Building Your Budget for the Covid-19 Environment and Beyond

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begu…

Messaging in Challenging Times: Communication Strategies for Dealers

Messaging in Challenging Times: Communication Strategies for Dealers

The last few weeks have been some of the most unusual any of us have seen in our lifetime, as our industry navigates rapid change amid the coronavirus pand…

A Word from the DrivingSales Team

A Word from the DrivingSales Team

As COVID-19 continues to spread, our thoughts are with dealership employees and their families.  Retail has been hit particularly hard with officials …

Be Different at ActivEngageEvery day I talk with dealership about Internet marketing. One thing that always stands out to me is the email correspondence that dealerships send to shoppers, from the initial autoresponder to the letter 60 days later, if they even send that many. This could be a great place to stand out to make your business case but, unfortunately, most dealerships marketing emails all read and look the same.

When shoppers visit five websites looking for the best deal and submit email forms nothing is worse than looking just like your competitor. It screams to the shopper a duck is a duck is a duck. The only problem is you don’t want to be a duck. You want your marketing to stand out and give a different vibe. You need to show the shopper you are different.

  1. Throw out the typical autoresponder. Send a video email introduction instead.
  2. Don’t talk about how great your dealership is; follow up on what the shopper wants instead—make sure you address their request.
  3. Don’t send a long, text heavy email. Make it exciting and get them engaged. Show off the vehicle and highlight some key features. Offer to bring it to them.
  4. Don’t give up. Take your marketing campaign to at least 180 days. If you’ve got the chops market to all leads for a year.
A wise person also told me to watch the competition but never follow them. They could be leading you into bankruptcy. These wise words to live by that I have never forgotten. So, I challenge you to throw out your email campaign and redesign one that will kick butt.

Happy Chatting

Todd

 Unlock all of the community & features  Join Now