Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
ActivEngage

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Be Different at ActivEngageEvery day I talk with dealership about Internet marketing. One thing that always stands out to me is the email correspondence that dealerships send to shoppers, from the initial autoresponder to the letter 60 days later, if they even send that many. This could be a great place to stand out to make your business case but, unfortunately, most dealerships marketing emails all read and look the same.

When shoppers visit five websites looking for the best deal and submit email forms nothing is worse than looking just like your competitor. It screams to the shopper a duck is a duck is a duck. The only problem is you don’t want to be a duck. You want your marketing to stand out and give a different vibe. You need to show the shopper you are different.

  1. Throw out the typical autoresponder. Send a video email introduction instead.
  2. Don’t talk about how great your dealership is; follow up on what the shopper wants instead—make sure you address their request.
  3. Don’t send a long, text heavy email. Make it exciting and get them engaged. Show off the vehicle and highlight some key features. Offer to bring it to them.
  4. Don’t give up. Take your marketing campaign to at least 180 days. If you’ve got the chops market to all leads for a year.
A wise person also told me to watch the competition but never follow them. They could be leading you into bankruptcy. These wise words to live by that I have never forgotten. So, I challenge you to throw out your email campaign and redesign one that will kick butt.

Happy Chatting

Todd

 Unlock all of the community & features  Join Now