Well, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make sense of it. There are more opinions than facts and even more dark corners that have yet to be explored. As stated in my previous blog post anything that drives someone away from the sales process is potentially dangerous. This includes linking shoppers to social media sites through embedded icons from the homepage. I fully understand the potential brand alignments referred to in some of the comments and I agree that these sites can lend credibility to the dealership. But at what cost?
Now for the drum roll please…
How do we integrate Social Media into our dealership business without disrupting anything? After six months of working on this and countless conversations with industry peers and experts, I am please to show you just (Click Here)
. This is still in Beta and has not been released to the public yet, but I thought I would share a sneak peak with you. This concept has already been tested by the Ning platform and a few others but what we have built is a highly specialized version for the automotive industry.
Finally a way to connect…
• Have your social media connections on every page on your site making connecting with you as easy as 1 click, while never leaving your website.
• Have chat available to shoppers whenever they want it without being intrusive.
• Your dealer’s reputation is critical so we put DealerRater front and center on the tool bar for shoppers to click and read your latest reviews without ever leaving your website.
• Anything is possible. We will be adding many more integrations for the toolbar with your suggestions so you will be able to pick and chose what features you want.
This new service will help redefine connectivity for dealerships looking to leverage Social Media and quick connections points. I am wildly anticipating your feedback and thoughts. Take your Sneak Peek Here