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Jared Hamilton
From: Jared Hamilton
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Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

iStock_000010467199SmallWell, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make sense of it. There are more opinions than facts and even more dark corners that have yet to be explored. As stated in my previous blog post anything that drives someone away from the sales process is potentially dangerous. This includes linking shoppers to social media sites through embedded icons from the homepage. I fully understand the potential brand alignments referred to in some of the comments and I agree that these sites can lend credibility to the dealership. But at what cost? Now for the drum roll please… How do we integrate Social Media into our dealership business without disrupting anything? After six months of working on this and countless conversations with industry peers and experts, I am please to show you just (Click Here). This is still in Beta and has not been released to the public yet, but I thought I would share a sneak peak with you. This concept has already been tested by the Ning platform and a few others but what we have built is a highly specialized version for the automotive industry. Finally a way to connect… • Have your social media connections on every page on your site making connecting with you as easy as 1 click, while never leaving your website. • Have chat available to shoppers whenever they want it without being intrusive. • Your dealer’s reputation is critical so we put DealerRater front and center on the tool bar for shoppers to click and read your latest reviews without ever leaving your website. • Anything is possible. We will be adding many more integrations for the toolbar with your suggestions so you will be able to pick and chose what features you want. This new service will help redefine connectivity for dealerships looking to leverage Social Media and quick connections points. I am wildly anticipating your feedback and thoughts. Take your Sneak Peek Here Happy Chatting, Todd

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