We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
To sell cars to Generation Y, dealerships must understand the mind of a Millennial. As a member of Generation Y, I’ll share with you my intimate knowledge on how you can best connect with younger customers.
Forrester Research estimates that by the time children turn 16, they will have witnessed over 6 million advertisements – a deluge of persuasion that makes the typical Gen-Yer extremely skeptical of high-pressure push marketing. Instead of focusing on sleek graphics and imitable testimonials, try to offer genuine content to build credibility. Generate interest that causes your visitors to seek you out! Show off your sense of humor by creating a funny ad on your landing page, or make your customers feel close to you by sharing details about your interests and hobbies.
It’s no secret that sites like Craigslist and AutoTrader are valuable resources when looking for used cars online, and information-savvy young adults know the best ways to find deals! Don’t limit your offers solely to your own website; branch out and find new ways to showcase your used vehicles. Post some of your pre-owned listings on some of these classified sites to increase your exposure and compete with independent sellers.
The advent of texting and instant messaging fostered a generation of consumers that are more than familiar with keyboard communication. You can use similar technology to communicate with these consumers as they browse through your catalogs – adapt to the viral marketplace by offering services like live chat. You can build relationships, answer questions, and aid searches using a dedicated chat staff to interact with your visitors.