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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

What Mad Men Had To Say About Car Guys

 

Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His associate Pete Campbell bore a similar look of disgust. “Yes…it was.”

Ken grimaced and got up to leave. “Well, we wanted to be in the car business.”

Sunday’s installment of Mad Men, AMC’s award-winning 1960s drama, had a lot to say about the car business – and none of it was good. Don Draper, the show’s main focus and advertising wunderkind, pitched his Jaguar campaign with the tagline, “At last, something beautiful you can truly own.” In an episode largely about trading women like commodities, the slogan seems eerily appropriate. In a dimly-lit diner, one character consoles another: “Car guys are scum.”

Of course, these are fictional characters in a time period free from sexual harassment lawsuits and the poison of negative press. But do “car guys” still carry this old reputation as womanizing predators around with them? Ad Age reports that Jaguar received Sunday’s episode with equal parts of shock and amusement. David Pryor, Jaguar’s VP of brand development, says that “at the end of the day…we’re confident that people know it’s a fictional character.”

The “car guy” is historically one of the most reviled professions in America, right up there with lawyers, telemarketers, and even advertisers – but what has the industry done to distance itself from the demons of its past? Despite a few recent instances of bad publicity, our profession as a whole has completely reinvented itself within the last decade. Car sales is now a business that is completely consumer-oriented – so much so that sites like these exist to discuss how we can improve our customers’ experience not just in physical dealerships but on their websites as well.

I am proud to be a part of outstanding networks like Automotive Digital MarketingDealerElite, andDrivingSales. On a daily basis, I watch car guys raise industry standards by banding together, sharing advice, and making the Web feel like a true community. With the spirit of partnership and unity found on these forums, I believe that harsh critiques like those in Sunday’s Mad Men will soon be a thing of the past.

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Jade Makana
Ha! I'm so glad someone wrote this article. It's certainly a must-watch for those of us in the car business. I think the moral is that both the car industry, and the women's role in the workplace, have come a long way, to say the least;)
Bryan Armstrong
"Car sales is now a business that is completely consumer-oriented – so much so that sites like these exist to discuss how we can improve our customers’ experience not just in physical dealerships but on their websites as well." Love this!

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