Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
The most trusted name in live chat brings the top ten blog posts, trends and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – driverless cars, a foolproof blog formula, and AutoTrader goes public!
Someone in Washington told this writer that they hope to get rid of the driver in the car. Doubt that is likely, seeing that people enjoy driving (unless you’re stuck in traffic). Read more to see input on this matter.
Finally! Something that all marketing teams EVERYWHERE have been waiting for. A cheat sheet on writing the foolproof blog. (I really hope you sensed my sarcasm there…)
Move over Power Wheels! Toyota unveiled the three-seat Camatte concept car this week at the Tokyo Toy Show to better target its hypothetical market –- children and their well-heeled parents. This toy car can reach a top speed of 25 mph!
Xbox aside, this is probably one of the best things Microsoft has put out in the past years. According to this article, “Microsoft didn’t just break the mold. It smashed it into a million little pieces, chucked them all into the furnace and set the temperature to obliterate. There really is no precedent for what Microsoft did this week.”
Talk about the degradation of our youth, this poor woman is harassed by some middle schoolers to the point of tears and beyond. Bright side of the story is that people on the Internet took notice and started a fund to send this woman on a nice vacation and hopefully raise enough so she can retire. You can see the video, but to warn you, it’s explicit, it’s horrible, and it’s just plain terrible how cruel these kids are to her.
The automotive community lost a great thought leader this last week. ActivEngage wishes our heartfelt condolences to the family of Kerry Moore, co-founder of Car-Mercial and beloved member of the automotive community.
Joe Webb pays tribute to the recently deceased Adam Yauch by combining his favorite band with some dealer tips. Read up on how the Beastie Boys can teach dealers to stay ahead of the curve.
Ian Nethercott says that the problem with automotive retail lies in employee compensation and giving customers false expectations. What are you telling your customers? How do you pay your employees? This post definitely belongs on this week’s top ten blogs.
Facebook attempts to prove its social media platform is profitable by charging money with its “Promote” option. For a fee, you can give more visibility to each of your posts. Is this a legitimate business practice or a last-ditch effort?
So you know that AutoTrader has filed its initial public offering, but you don’t have time to read all 250 pages of the document. Check out this blog post about the revenue, expenses, and major acquisitions of the car aggregate to learn more about its profitability.
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