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Jared Hamilton
From: Jared Hamilton
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What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Do Pop-Up Ads Really Work?

 

Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequently flood your browser window, unfettered by blockers or anti-virus software. Perhaps pop-up ads deserve their negative connotation; they’re intrusive, gaudy, and difficult to escape from. But when properly implemented, pop-ups can effectively direct your Web traffic to a particular Web page, generate more lead information, and spread brand awareness.

Since the Internet boom, marketers have tried to figure out a way to send a message to consumers without alienating them with annoying and flashy ads. Pop-under advertising is a slightly different (and less intrusive) take on the same concept. These ads are hidden behind your browser window and are only seen when the visitor exits a Web page. Netflix, Orbitz, and Priceline are famous, current examples of companies that use this kind of advertising – and they’ve historically frustrated their audience with these tactics. But do they work?

As the automotive industry’s premiere live chat provider, we utilize a variety of tools to increase visitor-to-chat conversion. One of these tools (ActivInvite) is a personalized, talking pop-up message that invites visitors to engage us in a chat conversation. We decided to test the effectiveness of our own pop-up invitations. After comparing before-and-after data from the hundreds of dealers who use our pop-up invitation, we found an average increase in chat conversion of 23% –  and some dealers saw an increase of almost 70%!

The moral of this story is that pop-up ads – though universally despised and reviled – actually work, proving once again that empirical testing of web strategies is the only way to evaluate them. Though you might hate pop-ups, don’t discount them as ineffective or useless. The most successful marketers are data driven; they embrace new ways to reach their goals.

Greg Bem
Stephen, some of the sites I manage use internal popups for chat that are on auto-pilot. I find them highly annoying and honestly am not sure if they are as effective as a static presentation of a live-chat feature. Can you talk a little bit more about those dealer sites that found the decrease of 70%? I'd be curious if you found the reasoning behind the performance difference.

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