CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppers and walk them around your virtual showroom has proven to be an invaluable technology, driving more customers to physical dealerships and ultimately selling more cars. You know all of this already, but one question remains: Do I manage my own website chat, or should I allow a vendor to take over for me?
Call us biased, but we’ve dug deep into our customer database, and we found some interesting statistics. Using a trusted managed chat solution leads to a blissful, relaxing paradise. Cherubs whisper lead information into your ear as you stroll carelessly through gardens of unicorns and rainbows. Your fully-staffed website professionally greets all of your customers for you – while converting 80% of all chats into qualified leads with a phone number and email. Your chats are answered within 6 seconds while you bask in the warm glow of the sun, and all you have to do is collect the pot of gold.
But we know that some of you guys try to deal with chat on your own, using other vendors who have left you in the wilderness to carry the burden of live chat. These poor souls are embroiled in a fiery hellscape, agonizing over missed web chats, haunted by the demons of poor response times. As they scramble around their dealership website, they shed sweat and tears over their lost sales and failed customer service. These dealers still hold on hope – hope that one day, the end of the world will spare them from their eternal torment.
And no, we don’t think we’re overstating things. We’ve even illustrated your predicament for you:
No dealer deserves such cruel punishment. That’s why ActivEngage is here to help. Let us work with you to reach your managed chat nirvana – check out our new eBook, In-house vs. Managed Chat to get the full story on how you’re missing out.