Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business goals are, you’re not going to achieve them all on your own. You need the help of team players on your staff to support the entire organization. But just a few toxic words can poison the whole process: “That’s not MY job.”
If you’ve heard this one before, it might be time to seriously examine your corporate culture. Running a business always has unexpected curves, and you occasionally need things done that are outside of any one member’s job description. Whether you’re working on a big project, promotion, or sales push, you’re going to need all hands on deck – but “that’s not my job” means that your team members are more focused on their individual performance than your store’s success as a whole.
How can you combat a culture of self-interest?
Don’t let bureaucracy and compartmentalization tear down the team dynamic that you desperately need. Make your team feel like they are a part of something greater than themselves. Eliminate “that’s not my job” from your store.