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Jared Hamilton
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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Plagiarism, And How To Avoid It

 

CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can highlight, copy, and paste another’s work and claim it as our own. While it may be completely innocuous – or even unintentional – plagiarism is an intellectual offense that can discredit you and your organization. This is a warning to all you content creators out there to avoid plagiarism – write in your own words!

Here are some tips to avoid unintentional plagiarism:

  • Give credit where credit is due.

  • If you’re citing data from another site or borrowing a phrase from another blog, credit the original author and link back to the source. Make sure that you are crediting the right author and delineate their words by using quotation marks. You can also cite your source using footnotes or endnotes at the bottom of your page.
  • Say something new.

It’s totally fine to base your content off of an idea that already exists. We wouldn’t be able to write if we didn’t do this. But make the effort to say something other than what’s already out there. Expand upon the ideas of your source material by writing something personal and original.

  • Encourage intellectual integrity.

Michael Strong, author of the best-selling book The Habit of Thought, says that intellectual integrity is the act of seeking out ideas that might be contradictory to your own. If you find contradictory evidence, you might need to reexamine your own beliefs. Keep your mind open to new ideas – and you might not have to plagiarize existing ones.

So think for yourself – don’t copy the work of others. Don’t forget to subscribe to the ActivEngage blog for daily updates on marketing, entertainment, and the automotive world!

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