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Cybercrime Rises During COVID-19 Pandemic

Cybercrime Rises During COVID-19 Pandemic

As if COVID-19 and the shutting down of our economy aren’t enough to worry about, dealership owners need to be aware that cybercriminals are using th…

Dealer Response to Covid-19

Dealer Response to Covid-19

While each dealer presumably will and or has already responded differently to COVID-19, it is essential for all dealers to respond. Offering a front-facing…

Your BDC Can Work From Home

Your BDC Can Work From Home

For those dealers who have BDC Departments, it is possible for your BDC team to work from home. In which case they can manage the leads, social media, and …

Building Your Budget for the Covid-19 Environment and Beyond

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begu…

Messaging in Challenging Times: Communication Strategies for Dealers

Messaging in Challenging Times: Communication Strategies for Dealers

The last few weeks have been some of the most unusual any of us have seen in our lifetime, as our industry navigates rapid change amid the coronavirus pand…

Google Visits The Grand Canyon – And Changes The World

 

Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own backyard, trying to catch a glimpse of yourself from a satellite. Maybe you’ve checked out your dealership from an aerial view, or looked up your old house to see if the new tenants have ruined everything. At ActivEngage, we can use Google Maps to instantly pinpoint a shopper’s location – and even look at the car they plan to trade in – in amazing, vivid detail.

Through Street View, you can travel like a pedestrian from your computer. You can take a few steps at a time up the road, and survey neighborhoods through the footage of Google’s high-definition cameras. But just showing us the populated, residential parts of America isn’t enough for the search engine company. Google is taking their cameras on an expedition to the beautiful, Internet-uncharted parts of the world, starting with the Grand Canyon.

Product Manager Ryan Falor writes that if the Google Trekker system can traverse the steep trails of the Grand Canyon, it can go anywhere. Wearing a 40-pound camera with 18 different lenses, Falor and the Google Team are mapping the ridges and valleys of the famed Canyon for later use by armchair travelers. This is the first step towards making a virtual walkthrough of the entire planet available on the Web.

Why is Google doing this? They aren’t stupid – they respect the gripping, compelling power of images on the web. They know that Internet users experience the world around them through images – and they want to build an image-based site that enshrines the world itself. You too, can be part of a visual revolution – by giving your inventory page life. Add colorful photos of your vehicles or panoramic shots of your lot. The customer eye will be drawn to it.

For more information on the power behind sharing images, subscribe to ActivEngage updates – we’re releasing an auto dealer’s guide to social images next month!

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