Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
ActivEngage

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Google Visits The Grand Canyon – And Changes The World

 

Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own backyard, trying to catch a glimpse of yourself from a satellite. Maybe you’ve checked out your dealership from an aerial view, or looked up your old house to see if the new tenants have ruined everything. At ActivEngage, we can use Google Maps to instantly pinpoint a shopper’s location – and even look at the car they plan to trade in – in amazing, vivid detail.

Through Street View, you can travel like a pedestrian from your computer. You can take a few steps at a time up the road, and survey neighborhoods through the footage of Google’s high-definition cameras. But just showing us the populated, residential parts of America isn’t enough for the search engine company. Google is taking their cameras on an expedition to the beautiful, Internet-uncharted parts of the world, starting with the Grand Canyon.

Product Manager Ryan Falor writes that if the Google Trekker system can traverse the steep trails of the Grand Canyon, it can go anywhere. Wearing a 40-pound camera with 18 different lenses, Falor and the Google Team are mapping the ridges and valleys of the famed Canyon for later use by armchair travelers. This is the first step towards making a virtual walkthrough of the entire planet available on the Web.

Why is Google doing this? They aren’t stupid – they respect the gripping, compelling power of images on the web. They know that Internet users experience the world around them through images – and they want to build an image-based site that enshrines the world itself. You too, can be part of a visual revolution – by giving your inventory page life. Add colorful photos of your vehicles or panoramic shots of your lot. The customer eye will be drawn to it.

For more information on the power behind sharing images, subscribe to ActivEngage updates – we’re releasing an auto dealer’s guide to social images next month!

 Unlock all of the community & features  Join Now